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[Walter Matthau]

_

 

[MikeM]

Budget shoppers will lean more towards Xbox this gen if MS does not follow.

 

[Tiago Rodrigues]

This must be Takashi's biggest day of 2022 for now, lmao.

 

[Belthazar]

Damn, what a mess.

 

[Tiago Rodrigues]

Get ready for PS5 Pro to be

This just means there's not going to be a PS5 Pro for the next 3 years at least.

2 years ago Sony announced its original price...only to increase it by 50€ 2 years later. Clearly there won't be any new models any day soon.

 

[Edgelord79]

 

[Imp the Dimp]

Where's your counter argument?

Companies will always seek to produce the amount of items that maximize their profits, or more accurately they will always price a product to maximize profits at the given supply. The fact that you made it seem like so grand conspiracy to fuck over consumers was funny I suppose. No idea why you would expect gaming to work different than other business. If people are stupid enough to waste money because of FOMO, that's on them. As a business owner of a company producing unnecessary luxury goods absolutely nobody needs (but plenty of people desire), you have an obligation to maximize profits.

 

[solidus12]

Colteastwood is having a field day.. yet he claims to be neutral.

 

[Clear]

If an extra £30 on a console is such a shocker to you in the current economy, I'd suspect you don't pay for your own housing, utilities, fuel and food!

 

[T-Cake]

Imagine what the iPhone 14 is going to come in at.

 

[Darsxx82]

it is simply a shame. They have decided to squeeze the fidelity of their users in many aspects (€80 games, $10 upgrade nextgen, etc...) and now they have made the loop by increasing the price of a console with 2 years of life always to safeguard their scheduled benefits...

 

[Lucifers Beard]

Just check out the Argentinian keys and your head would probably fall off in shock - Koa the Kangaroo was £3 on launch day.

Yeah, it’s crazy but in a good way. I paid £4 for Evil Dead and about £3.50 for Rogue Legacy 2, both on launch day.

 

[kikii]

Imagine what the iPhone 14 is going to come in at.

well thats been always overpriced so i think it will be somewhat 2k€

 

[Pasta la Vista]

Holy shit. Even though it doesnt effect my territory, they can fuck off.

 

[Kenneth Haight]

Imagine what the iPhone 14 is going to come in at.

Spoiler

I own an IPhone, but only a relatively old 11

 

[Wohc]

Top secret footage of Jim Ryan after the increase:

 

[Naru]

Imagine what the iPhone 14 is going to come in at.

 

[solidus12]

I sure hope PlayStation gets a beating this gen because they’re behaving like cunts.

 

[skit_data]

Top secret footage of Jim Ryan after the increase:

I love the fact he leans his head back the last ~2 frames just to make sure you see his shit eating grin

 

[rofif]

I really hope ps5 pro will not exist

 

[crackajack]

...you have an obligation to maximize profits.

Sadly only short term in stock market idiocy.
Short term this will probably be good, for Sony, but the PR backlash, will hurt them long term. In a gen where your main competitor has the better hw, has a cheap second good enough option, has the day 1 also PC subscription service and should be able to compete at first party games to some extend soonish. If the market overall doesn't grow and they actually lose market share at least like in 360 era, the plan to maximize profit with this will backfire.
If MS does anything with their prices now, Sony will have to do a 180 like MS with their used games policy and Sony with closing the PS3 Vita stores... I kind of hope MS does something crazy with their prices. It would be hilarious.

 

[lostinblue]

This is ridiculous.

Jeez, I know inflation has been killing many industries lately but Sony passing on the costs to consumers is just a low blow. If neither Microsoft or Nintendo follow suit with similar price increases for their hardware, this will look especially bad.

Apple is doing the same thing, but yeah, you can only do it when you have a sort of monopoly or you'd eat the loss of profit and just roll with it.

If Microsoft price drops their shit this is going to be interesting.

 

[Elysion]

I‘m actually more surprised by how expensive the PS4 still is – even the Slim. You‘d think after nine years you‘d be able to buy one for 150 bucks or so, but if anything they got more expensive since the launch of the PS5.

Seriously, the prices are ridiculous. On Amazon right now you can a buy a refurbished PS4 Slim for 430$. Wtf? That‘s more than the PS4‘s launch price back in 2013!

Edit: Holy shit, it gets even better. There‘s a 2TB PS4 Slim that costs 753.99$. This has to be trolling at this point lol. SEVEN HUNDRED AND FIFTY-THREE US DOLLARS AND NINETY-NINE CENTS!

 

[tommib]

So we had the Quest 2 and the PS5 with raised prices. Question is, who’s next?

 

[Negotiator101]

People are willing to pay scalpers.

Given how the average gamer has accepted your games got a 20 usd price increase, 10 percent extra on a console is not something that would bite Sony in the ass. They are the market leader, and will continue to do so.

I'm sure Sony appreciates that you think about the company and not their customers.

They will lose market share without question, the acceptance of this kind of practice from it's customers/fans is really borderline insanity.

 

[elbourreau]

Sadly only short term in stock market idiocy.
Short term this will probably be good, for Sony, but the PR backlash, will hurt them long term. In a gen where your main competitor has the better hw, has a cheap second good enough option, has the day 1 also PC subscription service and should be able to compete at first party games to some extend soonish. If the market overall doesn't grow and they actually lose market share at least like in 360 era, the plan to maximize profit with this will backfire.
If MS does anything with their prices now, Sony will have to do a 180 like MS with their used games policy and Sony with closing the PS3 Vita stores... I kind of hope MS does something crazy with their prices. It would be hilarious.

Absolutely right.

 

[MDSLKTR]

Can mods unban ethomaz just this once? We need to hear him justify how's its a good thing

 

[Negotiator101]

So we had the Quest 2 and the PS5 with raised prices. Question is, who’s next?

Hopefully nothing is next.

 

[DavidGzz]

They are selling all they can make immediately so why not make more money? I'm not defending this but what does Sony care if they anger people? They will remain loyal anyway.

 

[El Pistolero]

Fucking Jim Ryan… Glad I snatched mine last year. So what does this tell us about a theoretical PS5 Pro?

In this climate, releasing a Pro would be such a dumb decision...What would be the selling point, anyway? Play in 8K?

 

[Bonfires Down]

This is going to be one long ass generation.

 

[Negotiator101]

They are selling all they can make immediately so why not make more money? I'm not defending this but what does Sony care if they anger people? They will remain loyal anyway.

Defends it then immediately says he's not defending it only on Gaf

 

[jorgejjvr]

Consoles are always sold at a lost until manufacturing costs go down, they make it up in Software. They are cashing in on $70 games, most people now buy digital which is full profits, and they are now also cashing in on pc . With mobile games coming soon. This is a bad look

 

[prinz_valium]

Can mods unban ethomaz just this once? We need to hear him justify how's its a good thing

Why he's perma banned?

 

[FunkMiller]

Stupid move if Microsoft don't follow suit.

Sony could greedy their way out of console dominance if they're not careful.

 

[ToTTenTranz]

- The PS5 launched 2 years ago
- GPU prices are plummeting due to overstock and miners flooding the used market. Demand for TSMC's N7 will get lower in the mid term (it's also not a high-end process anymore).
- GDDR6 14Gbps is on the low-end of GPU memory nowadays and PC GPU production is being reduced, so the PS5's RAM costs less to Sony
- NAND prices are plummeting due to overstock, so the PS5's SSD is now cheaper for Sony to buy
- The packaging and distribution crisis is mostly gone, so it's probably cheaper for Sony to assemble and distribute the PS5


There's no way the PS5 is more expensive to make today than it was in 2020 or even in 2021. Sony is capitalizing on the increased cost perception created by scalpers to increase their margins. People who saw >850€ for buying the PS5 from scalpers will now be glad to pay only 550€.
At the same time we're seeing PC GPU and CPU prices plummeting so we'll be a lot closer to being able to build PCs with performance similar to a PS5 for close to $550.

My hope is that consumers will see this as what it really is, and Sony takes a beating in EU+UK+JPN sales.

1 TB storage instead of 825 GB would probably been a pretty small BOM increase. Small stuff like that could’ve made it look less greedy while effectively still achieve their goal.

This would have needed a change from the 12-channel controller down to a standard 8-channel one using higher clocks. This could probably be done, but it would require a new PCB, QA, etc. It wouldn't be a seamless transition of changing the chips.

 

[lovetalkgames]

Companies will always seek to produce the amount of items that maximize their profits, or more accurately they will always price a product to maximize profits at the given supply. The fact that you made it seem like so grand conspiracy to fuck over consumers was funny I suppose. No idea why you would expect gaming to work different than other business. If people are stupid enough to waste money because of FOMO, that's on them. As a business owner of a company producing unnecessary luxury goods absolutely nobody needs (but plenty of people desire), you have an obligation to maximize profits.

Corporate profiteering is okay because I can explain it.

 

[Makoto-Yuki]

£480?

hahahaha no thanks. guess i won't be getting a PS5 any time soon.

 

[SplunkyMunkey]

Congratulations Jim Ryan you have done it again!

How is this fool still a sony CEO? He's running it into the ground. Price rising of console, high priced games , remakes of the same game. literally relying on organic growth of gaming devs while everyone is pretty much buying decent publishers Sony just twiddling it's fingers and complaining when they could be doing the same thing.

Cmon I'm just deciding either to keep my PlayStation or sell it and get an Xbox. Personally I feel Sony is not Sony anymore and just going down hill

 

[jigglet]

In this climate, releasing a Pro would be such a dumb decision...What would be the selling point, anyway? Play in 8K?

Bluray 2, discs the size of dinner plates.

 

[Putonahappyface]

 

[Makoto-Yuki]

so what's happening with Xbox? are they hiking prices too?

£450 for a Series X....

 

[tommib]

Can mods unban ethomaz just this once? We need to hear him justify how's its a good thing

I can try:

This is all the scalpers fault for inflating prices and perceived value of the PSX brand. Blame the consumers as well for paying 1000 USD for brand new PS5s on eBay. The PlayStation brand has never been stronger and Sony is using this as its platform. There’s no turning back.

I can’t take it to the part that it’s a good thing. I’m sorry I’ve failed you.

 

[Kilau]

Sony really embracing that PC mindsight.

I hope this backfires horribly.

 

[Aion002]

 

[Makoto-Yuki]

Inflation in the UK is predicted to hit 18% (currently 10.1%). So I suppose Sony will be putting it up to £510-530 next year!?

 

[GHG]

£480?

hahahaha no thanks. guess i won't be getting a PS5 any time soon.

Meanwhile... :

my ps5 sounds like a jet engine!

 

[tommib]

Inflation in the UK is predicted to hit 18% (currently 10.1%). So I suppose Sony will be putting it up to £510-530 next year!?

18%?

Fukinhell.

 

[Dr.Morris79]

If an extra £30 on a console is such a shocker to you in the current economy, I'd suspect you don't pay for your own housing, utilities, fuel and food!

Those things are needed to live. One of them isnt..

With that in mind wouldnt you agree then that for Sony to stick another £30 on the thing you 'dont' need to live is utterly fucking stupid considering people may not have the money regardless..

Lets be honest, most people buy this shit on credit to begin with as they cant afford it outright anyway

This is another factor in thinking 'well, I dont 'really' need it...'

It's not rocket science. Sony just being Sony. Good luck to them, i'm sure they wont starve.

 

[Makoto-Yuki]

Meanwhile... :

obviously i was joking that i had a PS5 with the "jet engine" comment. i was making fun of the people who describe their playstation as such (the PS4 was actually super quiet!). if you had snooped on all my other PS5 related posts you'd see it's clear i do not own a PS5 and don't intend to get one any time soon.

maybe find something else better to do with your time?

18%?

Fukinhell.

yup

UK inflation will hit 18% in early 2023, says leading bank Citi

Forecasts updated after 25% and 7% rally in gas and electricity prices respectively last week

www.theguardian.com