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Acer CEO says its PC prices to increase by 10 percent in response to tariffs

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Hot5pur

Member
PC-manufacturer Acer has said that it plans to raise the prices of its PCs in the US by 10 percent, a direct response to the new 10 percent import tariff on Chinese goods that the Trump administration announced earlier this month.

"We will have to adjust the end user price to reflect the tariff," said Acer CEO Jason Chen in an interview with The Telegraph. "We think 10 percent probably will be the default price increase because of the import tax. It’s very straightforward."

These price increases won't roll out right away, according to Chen—products shipped from China before the tariffs went into effect earlier this month won't be subject to the increased import taxes—but we can expect them to show up in PC price tags over the next few weeks.


Chen also said that Acer was considering moving more of its manufacturing outside of China as a result of the tariffs, something that Acer had done for some of its desktop PCs after Trump imposed similar tariffs on Chinese imports during his first term. Manufacturing systems in the US is also "one of the options," according to Chen.

Buy your hardware sooner than later, as if PC gaming wasn't getting bad enough already. There is also a note from Newegg about the same, lots of AIBs make their GPUs in China, if not all (https://www.pcmag.com/news/newegg-confirms-tariffs-are-to-blame-for-rtx-5080-5090-gpu-price-hikes).
 

Killjoy-NL

Member
7131hGaoNgL._AC_SL1500_.jpg
 

Hot5pur

Member
And how exactly do you think that's going to happen?

Assuming by "here" you mean America.
LOL I noticed that too. The world does not exist outside of America apparently.
People just think production can magically move to America in a short amount of time. No conception of supply chains, quality control, logistics, hiring and training a capable workforce, and getting yield to a place where things are profitable. Can take years to build up certain capability.
 

Guilty_AI

Member
Chen also said that Acer was considering moving more of its manufacturing outside of China as a result of the tariffs, something that Acer had done for some of its desktop PCs after Trump imposed similar tariffs on Chinese imports during his first term. Manufacturing systems in the US is also "one of the options," according to Chen.
so the plan's paying out basically
 

RoboFu

One of the green rats
Good luck with that one.

Oh they will try to raise the prices that is a sure bet. but it wont last. The hard thing with this is prices were already going up across the board for everything so how do you really know whats true or not? either way if a little bit of hardship brings jobs and industries back the US so my kids and their kids have a better life then I am okay with it. 🤷‍♂️
 

kruis

Exposing the sinister cartel of retailers who allow companies to pay for advertising space.
That should only affect the US... But we know how things work...

What's probably going to happen is that the US market is so important that a 25% tariff won't lead to a 25% price hike in the US but a 10% price hike everywhere. The rest of the world will pay more to keep US prices lower than they should be.
 

SHA

Member
I'm not missing anything with my console and business laptop, good games tend to perform great anyway, if it perform shit then all platforms are affected, prove me wrong.
 

j0hnnix

Member
Prices wouldn't have increased with new hardware and Nvidia gpus, damn tariffs have ruined everything.. we could of had a 600 dollar 5090 gaming pc.

Barack Obama GIF
 
Oh they will try to raise the prices that is a sure bet. but it wont last. The hard thing with this is prices were already going up across the board for everything so how do you really know whats true or not? either way if a little bit of hardship brings jobs and industries back the US so my kids and their kids have a better life then I am okay with it. 🤷‍♂️
You do realize that if they were to manufacture any of these pc's, laptops etc in the us the prices would be even more ridiculous then they are now...I mean unless you want your kids making $20/day then yes please push for more domestic production. its past that point..you can't bring manufacturing back. Nobody will pay for it..I guarantee you if you had 2 identical laptops on store shelves and one was made in USA with a huge eagle and american flag on the display and it was $3500 and the other was made overseas and was $2000 everyone is still buying the $2k laptop.
 

violence

Member
Do you realise what sort of time frames you'd realistically be looking at?

I heard Elon mention it could be five years (depending on what it is of course). It didn’t seem like he was fully sold on the idea. Hopefully things pan out long-term.
 
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StereoVsn

Gold Member
Apart from bringing manufacturing to the US, there's also the broader goal of just removing these industries from China so it's technically still a plus for their intentions
To an extent yes, but Trump is now planning more tariffs against everyone. Vietnam, Thailand, Malaysia, India are all targets.
 

StereoVsn

Gold Member
from my understanding, those are reciprocal tariffs he plans to impose on countries who apply high tariffs for US goods, so different goal from this one.
Nah, he is planning to also apply tariffs to chips, electronics and more. Vietnam, India, Thailand, etc. all have large surpluses hence the targeting.

We shall see what happens, might make a deal to buy more gas or soybeans or something like that, who knows.

Either way it’s likely prices will go up.
 

Guilty_AI

Member
Nah, he is planning to also apply tariffs to chips, electronics and more. Vietnam, India, Thailand, etc. all have large surpluses hence the targeting.

We shall see what happens, might make a deal to buy more gas or soybeans or something like that, who knows.

Either way it’s likely prices will go up.
Yes, these are part of the reciprocal tariffs he mentioned. Apart from bringing production to the US, if said countries decide to instead lower tariffs on US goods, the US could export more stuff instead. That's more or less the idea.
 
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Elog

Member
To an extent yes, but Trump is now planning more tariffs against everyone. Vietnam, Thailand, Malaysia, India are all targets.
The salary gap between these countries and the US is way higher than the tariff. Net-net it will simply increase the prices of the goods for the US consumer - question is whether they can circumvent some of the tariffs by adding a screw or two in the US and work with internal transfer prices between the various legal entities in their corporate structure (to minimize the tariff impact).

The aim of the tariffs is not to move manfacturing around - that is just a PR ploy - it is to change the tax system structure.
 

soulbait

Member
Only if people pay the higher prices. for the most part things will stay the same and instead of 100% profit the companies make 90%

Oh yeah, the corporations will let their profit margins lessen, which will cause their stock prices to fall. Sure, that's what they will do....

Did you take an economics class in school?
 
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