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NeoGAFs Kent Brockman

FIFA publisher EA is not currently focused on NFTs, according to its CEO | VGC
But it will continue to evaluate their potential over time…

“The way I look at this is, collectability is really built on four key metrics,” Wilson said. “That’s around high-quality content, it’s around scarcity, it’s around proof of authenticity, and it’s around a group of people that find value in that content.
“We’ve seen that happen in the real world and we’ve seen that happen in the virtual world with certain things that happened in and around our games for some number of years.
“And I believe that collectability will continue to be an important part of our industry and the games and the experiences that we offer our players.
“Whether that’s part of NFTs and the blockchain, well that remains to be seen. And I think the way we think about it is, we want to deliver the best possible player experience we can. And so, we’ll evaluate that over time, but right now it’s not something that we’re driving hard against.”
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