cormack12
Gold Member
Source: https://www.bbc.co.uk/news/articles/cg7zxgxdggjo
[..] evidence suggests that young people are switching off dating apps, with the UK's top 10 seeing a fall of nearly 16%, according to a report published by Ofcom, external in November 2024. Tinder lost 594,000 users, while Hinge dropped by 131,000, Bumble by 368,000 and Grindr by 11,000, the report said (a Grindr spokesperson said they were "not familiar with this study's source data" and that their UK users "continue to rise year over year").
In a January 2024 letter to shareholders, Match Group Inc - which owns Tinder and Hinge - acknowledged younger people were seeking "a lower pressure, more authentic way to find connections".
"The idea of using a shared interest to meet someone isn't new, but it's been reinvented in this particular moment in time – it signals a desire of Gen Z," [..]
A year into their relationship, Jess and Nate got engaged next to the sea. "It was a golden, sandy beach – empty and secluded," says Jess, 26. "It was just us two there, so it was really intimate."
Except that the couple were actually hundreds of miles apart – and they were role-playing their engagement in the video game World of Warcraft.
According to Danait Tesfay, 26, a marketing assistant from London, younger people are looking for alternatives to dating apps, "whether that be gaming or running clubs or extra-curricular clubs, where people are able to meet other like-minded people and eventually foster a romantic connection".
(More at link)
[..] evidence suggests that young people are switching off dating apps, with the UK's top 10 seeing a fall of nearly 16%, according to a report published by Ofcom, external in November 2024. Tinder lost 594,000 users, while Hinge dropped by 131,000, Bumble by 368,000 and Grindr by 11,000, the report said (a Grindr spokesperson said they were "not familiar with this study's source data" and that their UK users "continue to rise year over year").
In a January 2024 letter to shareholders, Match Group Inc - which owns Tinder and Hinge - acknowledged younger people were seeking "a lower pressure, more authentic way to find connections".
"The idea of using a shared interest to meet someone isn't new, but it's been reinvented in this particular moment in time – it signals a desire of Gen Z," [..]
A year into their relationship, Jess and Nate got engaged next to the sea. "It was a golden, sandy beach – empty and secluded," says Jess, 26. "It was just us two there, so it was really intimate."
Except that the couple were actually hundreds of miles apart – and they were role-playing their engagement in the video game World of Warcraft.
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According to Danait Tesfay, 26, a marketing assistant from London, younger people are looking for alternatives to dating apps, "whether that be gaming or running clubs or extra-curricular clubs, where people are able to meet other like-minded people and eventually foster a romantic connection".
(More at link)