gokurho
Member
Summary by Deepseek
- Transparency in Multiplatform Strategy
- Xbox has clarified its approach to releasing titles on other platforms like PlayStation, Nintendo Switch, and Steam. During the Developer_Direct, logos of these platforms were prominently displayed, emphasizing that "games should be playable wherever players choose."
- Financial Benefit: 70% of revenue from sales on other platforms contributes to Xbox’s earnings, which is reinvested into developing new titles like Avowed, Doom, and Exhibition 33, as well as expanding existing IPs.
- Balancing Hardware and Ecosystem
- While Xbox hardware remains important, the focus is on enabling games to thrive across devices, including PC, cloud, and handhelds. Hardware innovation, not exclusivity, is the priority.
- Revenue from other platforms supplements Xbox’s income, ensuring sustainable game development.
- Addressing "Becoming Sega" Concerns
- The community has expressed concerns about Xbox potentially shifting to a third-party publisher model like Sega. Spencer countered this by stating that the multiplatform strategy aims to reach more players and increase revenue. He explained that the 70% revenue from other platforms helps fund "larger and more diverse game portfolios."
- Cloud Gaming and Accessibility
- Spencer highlighted examples like Indiana Jones being playable via cloud on Samsung TVs, arguing against restricting games to specific platforms. Cloud gaming and cross-platform accessibility are seen as essential for industry growth, especially amid rising development costs.
- Future Outlook and Challenges
- Exciting titles like Avowed, Doom, and Exhibition 33 are expected in 2025. However, challenges remain, such as declining hardware sales and slower Game Pass growth. Revenue from other platforms is being reinvested into new game development and studio acquisitions.
Conclusion
Xbox’s multiplatform strategy is not just about expanding its market presence but also about leveraging 70% of revenue from other platforms to fund high-quality game development. This approach allows Xbox to reduce its reliance on hardware sales while strengthening its ecosystem. By prioritizing accessibility and innovation, Xbox is positioning itself as a leader in making games available to players across all devices, ensuring long-term growth and sustainability in the gaming industry.
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XboxEra Interviews Phil Spencer
Phil Spencer sat down with the XboxEra Podcast crew to catch up with us and celebrate our 250th Episode. Here's a lengthy written version (edited for brevity) along with a standalone video for you to enjoy. #Xbox
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Jon: I've seen a lot of people repeating something that you said back during the whole Activision Blizzard drama with the FTC. It was about how Sony used the 30% that they make on Xbox published games on their platform to kind of 'reduce your standing in the market'. But I saw a great point from Sam Tolbert on Windows Central. He's like, well, what about the 70% that they make? It's funding more games for all of us to play. Can't we focus on that?
Phil: It's maybe not what I was going to say on stand at the time. But yeah, I would love to make all of the money for all of the games that we ship right, like obviously we make more on our own platform. It's one of the reasons that investing in our own platform is important. But there are people, whether it's their libraries on a PlayStation or Nintendo, whether it's they like the controller better, they just like the games that are there.
And I don't want to then look at that and say, well, there's no way that we should be able to build a business there, find fans of our franchises there. I'm not trying to move them all over to Xbox anymore. People were all so invested in where our games are. Let's just allow more people to play and yes, the 70% that we make on games on other platforms is helpful to us being able to build great portfolios like we showed at the Dev Direct and I hope this will continue to show through the rest of the year.