What are you even rebutting?
Of course I understand that a marketer's job is to make people want every game at the price that they are asking.
I don't think I will contribute to this thread any further. I've said my piece.
Why did you make that statement?
"they have to work to make people buy the game at that price".
This is *every* game. This game isn't some special instance where marketing has to make a deal with the devil to trick people into buying this game in particular.