Most casual music listeners use free spotify or youtube, soundcloud, pandora etc. They don't pay for music.
Game Pass is never going to get the mass market of gamers to buy in unless they get the big name paid games on there day and date.
Otherwise casuals will just go for free to play games (which are actually free to play on PlayStation, not Xbox.)
Try telling your casual friend to get into gaming on Xbox.
1. Sign a 2 year contract for $25/month that you can't cancel because you have to pay off the console (debt)
2. Pay to play all free to play games
3. After 2 years if you cancel, you lose all your games and your access to online, and no free to play online anymore.
4. Oh and none of those games you've heard of - Call of Duty, FIFA, etc - none of those are included with Game Pass.
5. And yes all those awesome Nintendo and PlayStation games - none of those too
Most casual music listeners use free services, but of those who do pay for music, the majority of users pay for Spotify. If someone refuses to pay for anything then they're not going to be a customer no matter what you do, the point is to entice people who may pay something. The very low entry price of Spotify is a big deal, especially among students who get additional discounts. As I said in my last post, of those who are willing to pay, there is a very large division between casual Spotify listeners and Hi-Fi enthusiasts.
I agree that the lack of big name paid games on launch is a barrier, but ultimately someone who games casually isn't shelling out the money for all of these games on launch. Instead of buying CoD and Fifa and Battlefield, they'd likely get CoD or Fifa or Battlefield. It all depends on how much you value gaming to spend x amount of money on it. Additionally, you can purchase all of these games on Xbox if you choose to, while also having game pass, and avoiding the upfront cost with XSS.
I'm not advising these people, some of them are friends, some are acquaintances. Listening to their viewpoints as someone who has been deeply involved with gaming from childhood just gave me a new perspective and I'm expressing that.
1. I'm sorry but $25/month debt as a detractor? Come on now, lol. The point is to avoid the upfront cost and this is the exact strategy used with financing mass market hardware (phones, tvs, etc.)
2. You get online access w/game pass, but I agree that they need to work on this. Gold's value proposition sticks out like a sore thumb relative to everything else they're doing.
3. This is obvious and part of every subscription service. It hasn't stopped subscription services from dominating.
4. This is true, but again it's dependent on what console you choose to purchase. You can also buy these games on Xbox, but you won't need to invest the upfront cost and will get Game Pass too.
5. This isn't as big of a point as you may believe it to be. Someone with very little investment into gaming doesn't care about the latest and greatest Nintendo/Playstation exclusive. They just want a console, a controller, and a game every now and then.