StueyDuck
Member
the problem is that MS use the engagement numbers more than other companies so inherently, calling it out seems like an attack on Xbox..But it's true. Claiming "number of people who played our game" is quite literally meaningless in the age of subscriptions and "free" games. If they really want to boast, they need to make it more specific. "15 million people have crossed the pacific", "15 million perfect landings", or something of that nature. Counting all users who saw it on gamepass and clicked "play" is just marketing horseshit.
No one is suggesting the game is not good or not worth playing. It's the constant stream of marketing trash posts that Microsoft seems to make, along with their professed use of "engagement" metrics.
Even though other companies have used "engagement" numbers too and i have mocked each one, even Sony.
Because as you say it's essentially marketing made up BS. It's like disney praising any latest flop because the first episode has a huge number of viewers, but yet hardly anyone actually finishes the whole season.