Support NeoGAF

[nial]

... at BiliBili World 2024 in Shanghai, showcasing Infinity Nikki!

Now discuss.

 

[AmuroChan]

Not surprising tbh. Sony has made it pretty clear that they're trying to make inroads into markets like China, India, and Africa. I expect to be aggressive in that approach.

 

[tTHANOSs]

Cool.

 

[nial]

Not surprising tbh. Sony has made it pretty clear that they're trying to make inroads into markets like China, India, and Africa. I expect to be aggressive in that approach.

Yep, and they're also attending ChinaJoy later this momth, which could showcase two Chinese PlayStation Studios games (Convallaria and Lost Soul Aside).
China Hero Project is, honestly, one of the best initiatives they've done in the last decade.

 

[EDMIX]

Yep, and they're also attending ChinaJoy later this momth, which could showcase two Chinese PlayStation Studios games (Convallaria and Lost Soul Aside).
China Hero Project is, honestly, one of the best initiatives they've done in the last decade.

Truth.

Who ever can make it in China, can move numbers we've never seen before. Its wild to think one of the biggest populations in the world, didn't have traditional consoles for generations, so its a untapped market

 

[Cyber_hunter026]

 

[WX3]

Shit I thought someone was going to grab Sony by the balls and tell them to cough.

 

[Thick Thighs Save Lives]

Truth.

Who ever can make it in China, can move numbers we've never seen before. Its wild to think one of the biggest populations in the world, didn't have traditional consoles for generations, so its a untapped market

This is an old article, but consoles were banned for a long while in China (i.e. from 2000 until 2015) which influenced preferences among gamers and game devs with them putting all of their focus on PC and mobile platforms.

It will be challenging for console platform holders to gain a foothold in mainland China due to the entrenched popularity of PC and mobile gaming. However, initiatives like the ones from Sony are a good starting point, imo.

Even so, there's still a long road ahead to make console gaming as popular in mainland China as it is in Europe, North America, or Japan.

The Xbox One/PS4 Console War Officially Enters A Giant New Territory

image source: Wikipedia China has officially lifted the 15-year nationwide ban on video game consoles, opening the doors for Sony, Microsoft and Nintendo to start selling the PS4, Xbox One and Wii U to the most populous nation on Earth. The Wall Street Journal reported the news first. China had...

www.forbes.com

 

[cormack12]

 

[Perrott]

"Me pica el niki"

 

[VitoNotVito]

Good marketing.
PlayStation practically owns Europe. Asia is the growth market for them.

 

[lh032]

good, since they need the continuous growth

 

[Yoboman]

New CEOs maybe changing Sony's approach to event marketing?

 

[Hudo]

Congratulations to the shareholders.

 

[nial]

New CEOs maybe changing Sony's approach to event marketing?

Maybe? I wouldn't say that based on this, though, this is kinda like them going to BitSummit in Japan every year.
TGS 2024 is the only clue thus far.

Congratulations to the shareholders.

 

[Thick Thighs Save Lives]

Looks like there's a Phantom Blade Zero both at the BiliBili World 2024. I wonder once they're done touring if they'll also drop the demo on PSN.

 

[Solarstrike]

 

[mansoor1980]

any video /stream from the event?

 

[nial]

Looks like there's a Phantom Blade Zero both at the BiliBili World 2024. I wonder once they're done touring if they'll also drop the demo on PSN.

Yep, it was actually a whole Sony Group's initiative, as SMEJ (which actually owns 4% of BiliBili) and Sony Corp. (the electronics company) were also there.

Plus, SIE showcased Astro's Playroom, Gran Turismo 7 and Genshin Impact too.

【PlayStation快讯】Sony Expo 2024正式亮相BW 《原神》4.8版本正式公开_哔哩哔哩bilibili_原神

简介：精彩纷呈，乐趣无限，欢迎收看PlayStation NEWS；更多实用攻略教学，爆笑沙雕集锦，你所不知道的游戏知识，热门游戏视频7*24小时持续更新,尽在哔哩哔哩bilibili 视频播放量 11831、弹幕量 6、点赞数 630、投硬币枚数 7、收藏人数 25、转发人数 29, 视频作者 PlayStation, 作者简介 这里有好玩的游戏情报｜产品简介｜社区福利 让我们一起Play Has No Limits!玩无极限！...

www.bilibili.com

any video /stream from the event?

Not a press conference.