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ESA Announces E3's Successor: "iicon" - April 27 2026 - Las Vegas - Sony, Nintendo, MS, Square etc Will be Present

Soapbox Killer

Grand Nagus
e3 = 22.167 (I have nothing of worth to contribute)


This doesn't sound like the "New E3" and like it or not Summer Games Fest is what we have till we have more or nothing.
 

Bry0

Member
def-jam-icon-button-crop-1643243530320.jpg
Glad I’m not the only one with brain rot that thought of this! 😂😂
 

yurinka

Member
It is not an E3 successor. This isn't a big ass trade show for PR.

It's a closed door, invite only event for elite networking and conferences for gaming and related industries. If something, it will be somewhat like a smaller version of the GDC focused to executives and more about the business and industry and less about game development itself.
 
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Represent.

Represent(ative) of bad opinions
Awesome news. Internet is never happy

If there’s even a tiny chance for the return of showcases then it’s already a win.
 
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clarky

Gold Member
E3 or bust.

That shit was like Christmas but for us nerds, best week of the year. Well apart from the annual snowboarding trip.
 

TheInfamousKira

Reseterror Resettler
Everyone who says they don't care clearly hasn't experienced the three hit combo of "work your fat body," "you will be sucked," and giant enemy crabs. This is huge.
 

Audiophile

Member
Abysmal branding.

I'd have brought back the E3 name with some fresh iconography but I think it would've been best split into two smaller shows with less pressure to hit a singular deadline. Perhaps a spring show to pre-empt summer releases in late March and a summer show to pre-empt the end of year releases in July.

Companies could focus on having a major physical presence at one or the other while having slightly smaller presentations at both. 1 press day, 1 consumer day and 1 presentation day each. They could also have each one at a different end of the country.

"E3 Spring Show" & "E3 Summer Show" or "E3 East" & "E3 West"

Having a single event each year to display your games with a big enough audience meant having to choose between rushing representative gameplay out, making a fake vertical slice that isn't so representative or just dropping a cg trailer or a teaser. Whereas with two possibilities a year, there'd be a bit more leeway. And in cases where said game is coming out in the same year, then each show would be perfectly set to fire off the hype cycle before the common release windows.

It was always fun to have a large chunk of gaming news and announcements all in one place, the new way is so dull and underwhelming. Of course, development just isn't conducive to a single fixed event anymore, so two somewhat smaller, more focused ones would be would be a nice compromise.

Also, it's time for the booth babes to return.
 
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Danny Dudekisser

I paid good money for this Dynex!
Errr... Vegas or LA?

I'd be happy to go to Vegas. I hate driving up to LA. That's really the important thing to me.

Either way, I doubt we'll get the spectacle of the old E3 back... but it'd be nice!
 

Zannegan

Member
Oh please let this be the start of the comeback. SGF has been both dry and commercial every time I've checked in. A real tradeshow, or even something that could potentially evolve into one, would be glorious.
 
I get the sense it’s more business-focused and less consumer-focused. Like when they briefly turned e3 super boring in 2007 and 2008 because people thought the extravagant booths had gotten out of control.

Whether or not this thing ends up being exciting for consumers because companies have showcases remains to be seen. The timing being in April and not June would seem to indicate it’s not replacing the June space where everyone prepares showcases and everyone expects announcements. April is a bit early for that.
 

Miyazaki’s Slave

Gold Member
Morgan Freeman Reaction GIF by MOODMAN

Mate, you're on NeoGAF. The N stands for Negativity, 99% of the posters on here are negative. Negativity, Offending Gaming Age Forum

I thought it was Not Everyone Online Gives A Fuck...at least that's what I say every time I see some of the most egregious offenders and their dumb stupid dumb opinions.

Also this should be restricted to "media" like E3 was when it wasn't a dumpster fire, imo. Keeps the people focused on presented their content in the best possible light without having to worry all the other "stuff".
 
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Humdinger

Gold Member
Sounds like an executive conference, not a gamer conference. It will feature keynote speeches from "leaders" in the industry - you know, the same overpaid buffoons who have produced flop after flop and seem entirely disconnected from what their audience wants.

Oops, I'm being negative.
 

Z O N E

Member
Hope this becomes a big thing because Summer Games Fest is shit and Xbox has carried Summer Games Fest since it began.

The Game Awards is... well, shit too, so there's that.

Man do I miss the old school E3...
 

Jigsaah

Gold Member
I'm down to give it a shot. With all 3 attending including Sony!? Yea a return to form is exactly what the industry needs. I support this. The name is weird...but maybe it'll grow on me.
 
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