This guy is an idiot. The only thing he gets right is the price fluctuations in Dunkin Donuts.
Good to see people are starting to wake up to the fact that Piscatella is a dumbass.
Nah, he's pretty clever and knows exactly what he's doing. His job is to paint a picture using statistics. It's not one designed for your appreciation or many here, but those who pay for his company's analysis. Here he's using his skills to lead thinking a certain way by being purposefully deceitful via omission. No idea why that might be, but it's usually an attention-seeking exercise, maybe to get invited to more podcast interviews and build his own personal brand.
30% of people who play video games will not buy a video game this year
Counter - between 31 & 35% of gamers play exclusively on mobile where the vast majority of games are F2P. F2P is big on every platform. 30% of all gamers not buying a game all year is not the shocker he want's to present it as.
18% purchase a new game every six months or less frequently.
So one in 5.5 gamers throughout all platforms only buy 1 or 2 games a year. Seems pretty obvious when you see that kinds of games people play and how often...
12% buy a game once a month
And one in 8 buy as many as 12 games a year. That's huge.
Seems like there might be quite a healthy balance between these two extremes.... but where are the figures?
4% buy a game more often than once a month
One is 25 gamers buys more than 1 game a month averaged over the whole year. That's pretty insane really, I have no idea where I'd begin playing 24+ games a year.
Most games only target those last two segments making up 16% of players
His stats only total 64% of all gamers - he's neglected to mention where the remaining 33% sit in this picture - obviously squarely in the middle somewhere between buying more than 1 game every 6 months and less than one every month. Maybe saying more than half of all gamers - including mobile exclusive gamers - buy more than 2 games a year is just a bit of a boring stat and not headline-grabby enough.