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Nintendo loses trademark fight against Super Mario supermarket

NanaMiku

Member
Reminded me the case of Superman snack in my country
 

laynelane

Member
FFS, Nintendo, don't you have anything better to do? I get protecting trademark, but this was ridiculous considering the name has been in use for years now and is the name of the owner of the store. And they still only won because Nintendo did not list "super markets" as a category when they trademarked Super Mario.

"Super market" category added by Nintendo in 3, 2, 1....:messenger_expressionless:
 

Lunatic_Gamer

Gold Member
Nintendo-Super-Mario.jpg


One of the latest targets of Nintendo’s legal team is a small grocery store in Costa Rica. The supermarket, called Super Mario, is owned by Don José Mario Alfaro González—Mario for short. Despite the shop being open for several years, the company decided to take legal action against him for daring to use that name for his business. Thankfully, the court ruled in favor of the Costa Rican shop owner.

The man recently posted an update about Super Mario Supermarket on its official Facebook page. He explained that he was well aware Super Mario is a globally recognized brand. Back in 2013, he registered his supermarket under the name Super Mario without any issues. Unfortunately, when he tried to renew his license last year, Nintendo finally took notice.

The owner said that Nintendo had trademarked the Super Mario name under various categories, including video games, clothing, collectibles, toys, and school supplies. However, groceries were not among them, which was the main reason the court ruled in his favor.

The owner of the Super Mario store said he had considered giving up. After all, going up against such a massive company rarely ends well for ordinary people. “But thankfully, Edgardo and I stood firm, and just a few days ago, we received the great news,” the owner said. “This is a huge step toward our vision, and the fact that such a massive company got fussy about us means we’re making an impact.”

Many fans commented that Nintendo needs to relax its trademark enforcement. Some even joked that the company spends more time suing people than making new games. “Nintendo spends more time litigating against little people than they do making games and consoles,” another Redditor said. “It’s getting exhausting reading about it everywhere. Like, calm tf down Nintendo, Jesus Christ.”


Plotting Super Mario GIF by Gaming GIFs


Animated GIF
 

Same ol G

Member
This was just ridiculous, this is on the same level as McDonalds sueing someone a couple years back because his name started with Mac or Mc i don't remember exactly.
I love Nintendo but this was unnecessary.
 

hemo memo

You can't die before your death
The grocery store owner, Jose Mario, might have named it "Super Mario" after seeing "supermarket." Just a guess.
 

Hookshot

Member
And then they upped their online prices in Mexico and Brazil, Costa Rica fucked around, Latrine America found out.
 

FreeY$L

Member
These fuckers want to trademark all uses of the name “Mario” and Super, might as well sue the Latin language altogether.
 

emivita

Member
There's a plumber in my town in Italy with a Super Mario figure on his van. I've always wondered if he's suable by Nintendo if they find out. :messenger_grinning_sweat: Don't know if his name is Mario though.
 
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