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Switch 1 vs Switch 2 announcement trailer

Panajev2001a

GAF's Pleasant Genius
i think Nintendo just prioritize straight to the point presentation. whats important is the messaging is loud and clear.

no need to elaborate same things. worst case, people could end up misunderstood whole things and it is Wii U situation again.
This bar is so low that we could be playing this at championship level:
WykoDcm.jpeg


Sure, they could have messed up the message and they did not quite get there… and?
 
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DanielG165

Member
The Switch has been the best selling console since its inception, by a wide margin. People are going to buy its successor in droves, and it’ll probably be the talked about device now for the next few weeks/months until it releases later this year.

Nintendo, as a business, knows this, and knows how just the name alone will be enough to move units. They did just enough in this initial reveal trailer to highlight things that are new with the console, showed off a new Mario Kart running on it, and lo and behold, hundreds of thousands of hits on Twitter, and what will likely be millions of views of YouTube by the afternoon.

A multi-billion dollar corporation I think knows a thing or two about marketing something properly. Plus, neither Microsoft nor Sony showcased the features of their current gen consoles when they were first revealed, yet both had people talking about them for months. They don’t have to do a deep dive nor feature-dive at all; that’s not what moves sales.

The shiny new hardware with the Nintendo Switch script on it will basically sell itself. Anything else that Nintendo goes over in regards to the console after this reveal will be solely for the people (nerds like us), to sink our teeth into. For the everyday person? “Switch 2” is more than enough for them.
 

MMaRsu

Member
i think Nintendo just prioritize straight to the point presentation. whats important is the messaging is loud and clear.

no need to elaborate same things. worst case, people could end up misunderstood whole things and it is Wii U situation again.

That is exactly why the message isnt loud and clear

It's just an iterative console, the masses will not be running to get a medium graphics upgrade.

A multi-billion dollar corporation I think knows a thing or two about marketing something properly.

Yes, but not Nintendo. They are horrible at marketing.
 
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AndrewRyan

Member
Finally! Even though it's bare bones it's still quite satisfying to see an official announcement after so many rumors for so long. It's kind of funny how it seems to end about 2/3 through then another section continues with a different feel.
 

Robb

Gold Member
Switch 1 is waaaaay better imo. Barely a contest.

I get that Switch 2 is iterative and don’t need as much explaining/showing off all the features, but they could’ve at least shown more games.
 
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It was incredibly weak, I can't believe how many people are defending it.

Is this was the PS6 and Next Xbox reveal, you'd all be having the biggest meltdown on planet earth.
 

Fess

Member
Should’ve showed games but I don’t think it matters much since Switch is so popular. This thing will break all sales records, just wait!
 
MMaRsu MMaRsu The Switch 2 trailer feels like the second half of it was cut out, and I don't just mean the length of the video.

The pacing of it and lack of visible information gives off a rushed reveal feeling.
 

LordOcidax

Member
That is exactly why the message isnt loud and clear

It's just an iterative console, the masses will not be running to get a medium graphics upgrade.



Yes, but not Nintendo. They are horrible at marketing.
4 hours, 5 million views 600K likes and everybody already knows what’s a Switch 2… zero confusion this time… I think they are really good at marketing… But a random people in neogaf knows more than Nintendo 🤣

M1J37tG.gif
 
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Woopah

Member
Not the concept, but the games?
Games are for the showcase.

This reveal showed 1 actual game. PS5 and Xbox Series reveals were fine and they didn't include any games at all.
It was incredibly weak, I can't believe how many people are defending it.

Is this was the PS6 and Next Xbox reveal, you'd all be having the biggest meltdown on planet earth.
What would you say was the difference between this and the PS5 reveal? Or do you think that was also weak?
 
They have spent much more effort explaining why the new console was different, way way more time and effort.
Oh, I'm sorry, did the Switch 2 release or something, or was there a date at the end of the video allowing you to find out more later on? Don't be dumb. Marketing is about building hype, but also, it was obvious that Nintendo had to move faster than anticipated due to the leaks. They aren't ready to explain the differences yet. But also, when the original Switch released, they didn't announce specs, and from what I recall, they never did.
 
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Panajev2001a

GAF's Pleasant Genius
Oh, I'm sorry, did the Switch 2 release or something, or was there a date at the end of the video allowing you to find out more later on? Don't be dumb. Marketing is about building hype, but also, it was obvious that Nintendo had to move faster than anticipated due to the leaks. They aren't ready to explain the differences yet. But also, when the original Switch released, they didn't announce specs, and from what I recall, they never did.
Ok, we agree this was a poor intro :p.
 

Mozza

Member
Pretty sure they did a very similar thing last time. A stealth trailer showing a new game "Mario Odyssey" briefly. Then a dedicated event showcasing software and some finer points of the actual console and some software. The only difference this time round was Nintendo was not having to reveal the actual concept in the initial trailer.
 
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Ok, we agree this was a poor intro :p.
It wasn't the best, but the clear differences were new joycons with hinted capabilities, larger size of screen and controllers, It's called Switch 2, so it can be assumed more power, and we saw a new mario kart, it's also backwards compatible with Switch games. It wasn't a bad teaser for April. I foresee a September release with 3rd party games being announced before april..
 
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Sgt.Asher

Member
Everyone knows what the switch is about, the didn't need to explain it again. What they are doing is avoiding a wii u situation again, where the average consumer doesn't know it's a new console. The trailer is fine, letting the normies know what is happening.
 

Panajev2001a

GAF's Pleasant Genius
It wasn't the best, but the clear differences were new joycons with hinted capabilities, larger size of screen and controllers, It's called Switch 2, so it can be assumed more power, and we saw a new mario kart, it's also backwards compatible with Switch games. It wasn't a bad teaser for April. I foresee a September release with 3rd party games being announced before april..
I understand, but this is not a Switch Pro... this is Switch 2... As I said before:

Nintendo must love their fan base. Anyone else would be criticised if they said “ah, just same but better” and called it a day with a quick 2 minutes trailer. Not Nintendo hardcore, they see it as a plus, but then had they done a long presentation full of what makes it unique they would have celebrated it ;).
 
I understand, but this is not a Switch Pro... this is Switch 2... As I said before:
Nintendo is the outlier here. They've proved time and time again that graphics and specs don't sell games. Games that are fun sell games and quite frankly specs don't matter here, but there will be enough time between April and September to find out more leading up to release. This wasn't a bad teaser and Nintendo has clung to having timeless classics that are replayable no matter the resolution which is less than we can say for Sony or Microsoft.

Gamecube chased the graphics train, didn't work. WiiU was a great console with great games, but it had a wierd name that no one clung to. Switch was a monster that had less power than the WiiU and sold like hotcakes. Switch 2 will continue the Switch trend as they found the perfect swiss army knife of gaming.
 
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darth.shrimp

Gold Member
Seems like all the leaks caught them off guard and they slapped something together to try and take back ownership of the marketing.
Probably not, as I recall a lot of those leaks told us exactly what we'd see in today's reveal (ie nothing much, just the actual reveal and no games).
 

Banjo64

cumsessed
There’s a few issues with the Switch 2 trailer from my perspective.

Opening the trailer with the OG Switch. They should be completely separating this product, allow it to stand on its own feet. This isn’t a Wii U scenario, the name makes it clear this is a separate console.

Lack of any interesting annotations during the trailer like screen resolution and size, battery life, whether there’s analogue triggers, the fact that there’s magnetic clasps now, whether there’s any new or interesting features at all really.

Showing the Joy-Cons for far too long from colouring them in to the slaloming about.

Mario Kart looking graphically like an OG Switch game and looking a little flat colour palette wise. Why choose a desert level that’s geographically flat with a long boring stretch of road? No interesting mechanics shown to differentiate it from MK8 like Double Dash had 2x kart racers etc.

It was a flat reveal IMO. A Direct in April doesn’t really cut it for me, they could have teased a lot more or give us something interesting.
 

nordique

Member
This is how you announce a new system (you show games, normal usage, features of the console)



This is not how you announce a new system (you show nothing?)



Not sure how to add a POLL but which trailer is better?


OP

They said reveal is in April

This is a “first look” trailer

Clearly the leaks made Nintendo expedite part of this. They weren’t ready to show anything yet, likely because the games aren’t ready to be shown by and large


Personally I think the trailer is fine. They emulated a lot of apples videos when they do a design change but with that Nintendo jazzy flare.
 
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tr1p1ex

Member
it was easily worse. Opposite really of the 1st one.

But... they don't have to tell people what the Switch form factor is this time around either and it was always going to be nigh impossible to top the impact of the 1st.

Look at the ps5 trailer. Switch 2's wasn't worse. Unless you like 1:20 seconds of ominous music and abstract graphics.

 
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Zacfoldor

Member
Damn, is there nothing too irrelevant people will not whine about?

We get it, you hate Nintendo. >75% of us love them and will buy Switch 2 no matter what, so good luck with the hate campaign.
 

MMaRsu

Member
Damn, is there nothing too irrelevant people will not whine about?

We get it, you hate Nintendo. >75% of us love them and will buy Switch 2 no matter what, so good luck with the hate campaign.

What? I love Nintendo. The NES was my first system, and I have a TOTK Switch OLED right here. Lmao.

You fanboys can't take anything man, even a slight criticism is a 'hate campaign'. Stop crying over plastic boxes man jesus.
 

MMaRsu

Member
4 hours, 5 million views 600K likes and everybody already knows what’s a Switch 2… zero confusion this time… I think they are really good at marketing… But a random people in neogaf knows more than Nintendo 🤣

M1J37tG.gif

What? Just because videos are shared across all socials etc, means they are good at marketing?

No it means people are excited for Nintendo hardware.

They did the bare minimum here (Like Nintendo does a lot, and it still gets lapped up by Nintendo fanboys)
 

archvile7

Member
Seems like all the leaks caught them off guard and they slapped something together to try and take back ownership of the marketing.

Why else would the delay between announcement and a proper showcase be so long (not til april!)?

They aren't ready yet. Odds are this isn't coming out until Autumn.

And of course none of this matters because it will still sell like crazy.

Edit: mouse functionality looks like it'll be kinda awkward feeling. Just at first glance.
They did that with Switch 1, the announcement was October 20, they had a system specs/price/launch date reveal a little less than 4 months later on January 13, and then it launched on March 3.
 
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LordOcidax

Member
What? Just because videos are shared across all socials etc, means they are good at marketing?

No it means people are excited for Nintendo hardware.

They did the bare minimum here (Like Nintendo does a lot, and it still gets lapped up by Nintendo fanboys)
Millions of views and a overwhelming positive reaction means nothing but your argument means something… ok 🤣
 

MMaRsu

Member
Millions of views and a overwhelming positive reaction means nothing but your argument means something… ok 🤣
There are plenty of people who find this 'reveal' to be totally lackluster. Just because Nintendo fanboys are exploding their meatwads on it, doesn't mean jack shit.

But hey if you don't really want to discuss anything, and pretend that Youtube numbers tell you everything, go right ahead.
 

MiguelItUp

Member
Because they're clearly not wanting to talk about hardware yet, just that it exists. So, talking about games feels pretty unnecessary when we don't even know the concrete facts about the system, what it does and doesn't do (aside from Switch 1 things & backwards compatibility), etc. Today was really just a teaser, while April will be the event that you're looking forward to.

There's no right or wrong way. This was just the marketing strategy they chose to abide by.
 

LordOcidax

Member
There are plenty of people who find this 'reveal' to be totally lackluster. Just because Nintendo fanboys are exploding their meatwads on it, doesn't mean jack shit.

But hey if you don't really want to discuss anything, and pretend that Youtube numbers tell you everything, go right ahead.
Plenty of people said that the Switch 1 was going to flop… Especially here in Neogaf…

q7VS4t7.jpeg
 
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JaksGhost

Member
It was missing the human element which was present on all of the other trailers in the past. You got a sense of scale and mobility because it would show real world examples. This felt like an Apple product reveal which lack details and character.



It's like okay, pretty... but what the fuck does it do and what are you showing me exactly? Why are certain things being highlighted? It just leaves you with more questions than before.
 
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MMaRsu

Member
Because they're clearly not wanting to talk about hardware yet, just that it exists. So, talking about games feels pretty unnecessary when we don't even know the concrete facts about the system, what it does and doesn't do (aside from Switch 1 things & backwards compatibility), etc. Today was really just a teaser, while April will be the event that you're looking forward to.

There's no right or wrong way. This was just the marketing strategy they chose to abide by.
In all honesty, I just don't see the point besides confirming, hey this thing does exist. Which everybody knew already.

So if it's not ready to be shown (this wasn't real hardware obviously, just a CG movie), and the games aren't there, why show it now?

Just makes the entire thing feel lackluster and it doesn't feel like a grand event. Instead it's like, hey here it is. Maybe we got some games coming for it who knows

Plenty of people says that the Switch 1 was going to flop… Especially here in Neogaf…

Just because you are super excited for the product itself, the hardware, I am not. I am interested in videogames. They didn't really show any. So that's not a wrong opinion that's what I find interesting about Nintendo, are the games. Not the hardware. Sorry you don't seem to grasp that tiny straw of knowledge.
 
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LordOcidax

Member
Just because you are super excited for the product itself, the hardware, I am not. I am interested in videogames. They didn't really show any. So that's not a wrong opinion that's what I find interesting about Nintendo, are the games. Not the hardware. Sorry you don't seem to grasp that tiny straw of knowledge.
This is a HARDWARE reveal trailer 🤣
 

MiguelItUp

Member
In all honesty, I just don't see the point besides confirming, hey this thing does exist. Which everybody knew already.

So if it's not ready to be shown (this wasn't real hardware obviously, just a CG movie), and the games aren't there, why show it now?

Just makes the entire thing feel lackluster and it doesn't feel like a grand event. Instead it's like, hey here it is. Maybe we got some games coming for it who knows
To build hype, really. Just like how we see/get teasers for trailers weeks, sometimes months before a full trailer. It's not that it's not ready, they just chose a time to reveal it, and roll with it. It's clear that decision was in stone awhile ago considering the date itself leaking a bit ago.

Honestly, if we didn't know anything about the leaks, everything would feel like a grand event and surprise. But we did, so in a lot of ways it didn't.

People already got hyped about the leaks, so they were already expecting more than what they got today, and that's their own fault. The leaks didn't come from Nintendo, but today's reveal did.
 
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MMaRsu

Member
This is a HARDWARE reveal trailer 🤣

And this thread is about which hardware reveal is better.

And in my opinion, it's the Switch 1 trailer, because they show more games!!!!

Just like how we see/get teasers for trailers weeks
Yeah that's another trash development lately. Or showing flashes of a trailer before the trailer begins. So much stupid shit
 
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