Sony really has done a good job this year of having fairly low budget movies that people like and make a solid profit. It is not set the world on fire numbers, but it is still profitable, and that should be commended. And having lower budget also means you can take more risks. Unfortunately, sometimes the risk does not pay off financially. Just look at Cabin in the Woods.
I'm still a little amazed that it didn't end up going DTV after the shit that went down with MGM, but I guess it helped that one of the stars has gotten very big recently and is featured in one of the summer's biggest blockbusters.
It's a shame, but mega-grossing horror films are very few and far between.