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NeoGAFs Kent Brockman

Windows 10 security: Microsoft reveals 'Secured-core' to block firmware attacks
The new layer of security is for high-end PCs and the first Windows 10 'Secured-core' PC is the Arm-powered Surface Pro X.

Microsoft these days is also a hardware company and it's taken DRM-hacking lessons learned from the Xbox and applied them to the Windows hardware ecosystem under the new 'Secured-core' initiative.
The overall approach is derived from Microsoft's experience in preventing people from hacking its Xbox gaming consoles.
"Xbox has a very advanced threat model because we don't trust the user even in physical possession of the device. We don't want the user to be able to hack the console to run their own games," said Weston.
"Also, when you take it out of the game domain and you put into the real-world physical domain, you want the same guarantee that an attacker cannot access your code and data. We took our own learnings and worked with silicon vendors to develop a strategy to deal with advanced threats."