mckmas8808
Mckmaster uses MasterCard to buy Slave drives
But it helped the Microsoft Gaming brand in a BIG way.
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[Insider Gaming] Activision Purchase Hasn’t Helped Xbox Game Pass, Report Claims
- Thread starter LectureMaster
- Start date
- Rumor
But it helped the Microsoft Gaming brand in a BIG way.
Rocco Schiavone
Member
JimmyRustler
Member
They should just trash it, admit that it was a mistake and finance great exclusives again.
There, I said it.
There, I said it.
HJuggernaut
Member
Yea because they haven't put any cod games there
Iced Arcade
Member
did they even put many Activision titles on gamepass? I know the recent COD but other than that?
PauloRoberto
Member
For a corporate POV, Microsoft, easy.
- Biggest aquisition of MS history
- A lot of dirty secrets/tactics were revelaved
- Now shareholders and other divisions will/are paying attention and they WANT results.
SteadyEvo
Member
That's my stance on it. For the price of 2 games I get a year of quality new releases Day 1.
sainraja
Member
Their new strategy isn't fail-proof, obviously, nothing is. We have to understand that MS had to change the rules of engagement and needed to brute force a switch in how the market works and I think that is what they have been doing — it is the stage we are in right now. It makes no difference what put them in this situation.
You have to make the best of the situation you are in and they already tried playing by the established rules—it didn't work out, so I mean, putting their games on PS isn't an indicator of failure; this is the first time they are trying this, they failed with other strategies, but not this one. If they are successful, the others will be forced to follow, but that remains to be seen and I am afraid, this all depends on a cloud future which they are ready for.
You have to make the best of the situation you are in and they already tried playing by the established rules—it didn't work out, so I mean, putting their games on PS isn't an indicator of failure; this is the first time they are trying this, they failed with other strategies, but not this one. If they are successful, the others will be forced to follow, but that remains to be seen and I am afraid, this all depends on a cloud future which they are ready for.
Crayon
Member
I was with you until others are forced to follow part. If nintendo and sony do work successfully within the established rules, why do they have to follow ms? There's this cope out there that ms is always leading the way, secretly winning while our eyes say it's losing.
sainraja
Member
Well, I did say it remains to be seen. They may not follow at all... hard to say right now.
onnextflix5
Member
They need rethink their strategy, day one is a mistake, a hybrid model like ps plus, is much better, they need a console first approach, not this day one everywhere nonsense, carry on like this, they will be out of the console business soon enough.
IAmNotFromDelaware
Member
Have they tried adding more rainbows in their games?
It eventually can work once they buyout some more big pubs and own most gamings ip/catalogs outside of nintendo and sony where the only way to play them will be on gamepass at that point they will long be out of the console business though.
demigod
Member
Fixed for you.
YeulEmeralda
Linux User
You joke but they have already put Xbox into Windows...
Ashamam
Member
Buying Activision was out of the 'established rules' playbook? I don't think so, the acquisitions were an example of trying to disrupt established rules. My point being this isn't so much a new strategy as a new.. new.. strategy. It's beyond me why they don't have new management.
sainraja
Member
Re-read my post. I am saying exactly that. I didn't mention acquisitions specifically but it is an action they have taken to support this new strategy. I was referring to their strategy of putting their games on all available platforms, including competing ones.
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That is the grand plan. Sub, sub, sub. Remember when computer productivity software used to cost hundreds of dollars for every release now everything is a sub.
otakuninja2006
Neo Member
Damn.
So Microsoft basically blew billions on nothing?
So Microsoft basically blew billions on nothing?
PauloRoberto
Member
In terms of presence for console gaming? Yes. We can almost say that this whole soap opera only delayed Forza Horizon 5 and other games to PS5.
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Zacfoldor
Member
They call it a Hail Mary for a reason.
They've given up against the consoles and their new plan it to replace Steam.
You can't make this shit up.
I almost feel sorry for them. They are a huge game company that just can't find their footing. The market has rejected them so they are trying to change the market. It's pretty pathetic. Does anyone think their Steam replacement strategy is a winning one? Their best and likely most successful option is to subsist and bide their time.
They've given up against the consoles and their new plan it to replace Steam.
You can't make this shit up.
I almost feel sorry for them. They are a huge game company that just can't find their footing. The market has rejected them so they are trying to change the market. It's pretty pathetic. Does anyone think their Steam replacement strategy is a winning one? Their best and likely most successful option is to subsist and bide their time.
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pudel
Member
MS is not really a game company. They just fuck around in gaming because they can...and never have to find out anything. And if you feel sorry for a corporation which makes 88billion profit a year....i feel sorry for you.
Mibu no ookami
Demoted Member® Pro™
No one should be surprised here. First, they overpaid for Activision by quite a bit. Second, the premise in which the purchased it wasn't a favorable one for Microsoft. No CoD exclusivity? That's a dealbreaker and should have been a line Microsoft refused to cross.
Without selling more Xbox units, they weren't going to expand GamePass. They couldn't make CoD exclusive, but they should have at least been aggressive about bundling CoD with Xbox to spur buys. It's really the only console system seller that ABK has, which is why it's a headscratcher for this to have been the purchase.
You could have gotten a lot more for less through other companies. CDPR, Capcom, or even T2.
Without selling more Xbox units, they weren't going to expand GamePass. They couldn't make CoD exclusive, but they should have at least been aggressive about bundling CoD with Xbox to spur buys. It's really the only console system seller that ABK has, which is why it's a headscratcher for this to have been the purchase.
You could have gotten a lot more for less through other companies. CDPR, Capcom, or even T2.
HeisenbergFX4
Gold Member
In terms of boosting gamepass numbers or even sales of consoles yeah
As an investment of getting all the revenue from everything ABK makes is a different story
ValiantInstance
Member
They've done nothing to improve any of the brands they've acquired.
Why is Cod for instance pushing more stupid bundles than it did before the acquisition? Bobby the goblin is gone, the parasitic shareholders are gone. They should be focusing on improving the dire quality of the games.
Why is Cod for instance pushing more stupid bundles than it did before the acquisition? Bobby the goblin is gone, the parasitic shareholders are gone. They should be focusing on improving the dire quality of the games.
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diffusionx
Gold Member
I said it in another thread but the price they paid factors in the increase in revenue. So just adding on whatever Activision was doing doesn't actually help them because they paid for it.
What matters is if Activision is a growth driver of their business. Articles like this heavily imply that so far it is not. Of course future COD shit will come out, but that is where it gets tricky as MS got handed a near complete game and now they need to start actually funding and managing this franchise directly.
HeisenbergFX4
Gold Member
ABK always made tons of money the question is will MS fuck them up which they don't have a great track record managing their studios of late
And yeah the price they paid factors in revenue as they don't expect to recoup that money in a year, its how long term investing works
pudel
Member
Because its typical not how it works. Acquiring studios by bigger companies is usually just taking the pressure off the bought studios to be commercially successful. Imho this doesnt lead to more quality or better products. Ofc exemptions are the rule. But what I have seen the last 25 years in gaming was a lot more studios were dying after being taken over by bigger fish than the other way around.
Insanemaelstrom
Member
Personally my worry is that MS has too many studios on its hands. It seems extremely difficult, if not possible, to manage all that. MS struggled with managing the few studios they had, how is it possible for them to manage those, plus some additional studios, plus two of the biggest publishers on the planet. Seems like a exercise in futility.
Sooner
Member
I don't think that's their plan. Their plan is to become a third-party for Steam, while releasing hardware that is just another third-party Steam box where Valve still gets all the software proceeds. They will just use the Xbox moniker to help sell hardware, for whatever good that will still do.
Xbox is dead. Xbox, like PlayStation and Nintendo, exist for that closed ecosystem, with the 100% first-party and 30% third-party revenue. Those now belong solely to Valve, Sony and Nintendo. Throwing an Xbox sticker on a ROG Ally, doesn't change that fact.
PurePlatinum
Member
That's not why they bought Activision. They bought them knowing that their goal was to eventually become the largest 3rd party publisher across all platforms.
HeisenbergFX4
Gold Member
I was looking forward to replaying a lot of campaigns via Game Pass, would love to see them be more transparent on whats going on there.
