Lunatic_Gamer
Member
Activision-Blizzard made more money from microtransactions in 2021 than it ever has before.
The company generated a staggering $5.1 billion from in-game purchases across its live service titles, which includes DLC, World of Warcraft subscriptions, and of course lootboxes and cosmetics. These purchases made up 61% of Activision-Blizzard's total $8.354 billion net bookings.
The record was achieved even as sales from Call of Duty Vanguard dropped. Despite the sales miss, the Activision segment delivered its second-best revenues of all time
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The company generated a staggering $5.1 billion from in-game purchases across its live service titles, which includes DLC, World of Warcraft subscriptions, and of course lootboxes and cosmetics. These purchases made up 61% of Activision-Blizzard's total $8.354 billion net bookings.

The record was achieved even as sales from Call of Duty Vanguard dropped. Despite the sales miss, the Activision segment delivered its second-best revenues of all time

Activision made a record $5.1 billion from microtransactions in 2021
Activision-Blizzard reported a new record all-time high of $5.1 billion in microtransaction and subscription revenue in 2021.
