I saw someone suggesting that, in the light of the cutbacks etc, that they should switch to a 4 raw/4 smackdown/4 joint PPV schedule, and one of the benefits would be it would give a longer time to build feuds. Seems like a bad idea to me - they tread water already on a 4 week rotation, because the way WWE does wrestling feuds at least, maybe wrestling feuds in general, are kind of hard to make deep enough to actually have even 4 weeks of story in them. Two guys want to fight each other, and the build is all about stopping that from happening in a few ways - tag team matches, banning one from the building, etc. I think if they were gonna reduce the PPV numbers, they should start blowing off feuds on TV too and have PPVs for the biggest feuds going on.