Young, white, woman with red and/ or brown hair, and a bow and arrow is so specific, and it has still somehow been done over and over again lately. Right off the top of my head there is Aloy, Ellie from The Last of Us, Lara Croft, Katniss from Hunger Games, and whatever her name is from Brave.
I just keep picturing a bunch of white dudes around a conference table agreeing that it's a proven design that makes sound financial sense.
Yep.
"In all of video games, there's that one successful triple-A franchise with a female lead (Tomb Raider). It's not risky at all to do a game in a genre we've never tackled with a girl on the cover - this is proven science."
"Booly for that!"
"Rabble rabble!"
"Ahhh we're playing it so safe! Security is truly a potent intoxicant."
(Sarcasm.)