Apple already is in the gaming market. iPhone, IPad, Apple TV. App Store and Apple Arcade service. They have big name games like Fortnite, Minecraft, Call of Duty Mobile, plus indies like Sky (sequel to Journey) and various other mobile games.
It’s not real console gaming, like we would want, but it is a legit sector of the gaming market.
Will Apple ever release a dedicated game box? With Apple Silicon, SSD, and dedicated gaming controller? No way. They just want to sell iPhones.
Honestly though, I wish they would. The Apple TV 4K is tiny! It’s silent, passively cooled, solid state, and can run games at up to 4K. Sure it’s mobile games but still, for the size of the device, it’s impressive. And now Apple’s new chips are far ahead of what that Apple TV has inside.
If they made a gaming box, it’d be super impressive, solid state and compact, and best of all, silent. Sadly, it wouldn’t have many ports or be user upgradable at all. And it would cost a lot.