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Nintendo confirms that there are no plans to raise the price of the Nintendo Switch
Aguero9320
Member
“While we cannot comment on pricing strategies, here’s a comment on our pricing strategy.”
But well done to both Nintendo and Microsoft on their decisions.
But well done to both Nintendo and Microsoft on their decisions.
Punished Miku
Human Rights Subscription Service
Nintendo never gets a PR dunk. This is more like a polite Larry Bird lay-up.
TheDarkPhantom
Member
Captain Toad
Banned
Nope.
People blaming Jim Ryan though are ignorant. This is above him. Sony is raising prices on many of their electronics right now. It's not exclusive to gaming.
MacReady13
Member
Good stuff but still, the Switch is the most overpriced console on the market!
Bernd Lauert
Banned
graywolf323
Member
I mean they already kinda did with the OLED model being $50 more when they could have easily made it $300 and dropped the original model in price
Nintendo is clearly making bank on the Switch so inflation is unlikely to have made it so they're losing money on hardware
Nintendo is clearly making bank on the Switch so inflation is unlikely to have made it so they're losing money on hardware
SmokedMeat
Gamer™
Damn, even the company that keeps their games at $60 got a shot in at Sony lol
Tiago Rodrigues
Member
I mean...the Switch was old hardware in 2016. They are probably making god knows how much with each unit sold. Why would they increase the price?
Captain Toad
Banned
Yeah, they did, but they hid it better.
I'm actually surprised they didn't add $50-$80 of value (game, memory, controller, etc) and raise the price more. Now, they only raised the price by 5 to 10 percent, but they added absolutely nothing.
Bernardougf
Member
Yeah! Good for them!! Keep the same price on their cutting-edge portable device not at all overpriced and with no cuts since its launch.
I guess that puts paid to the “they can only do this because they’re being bankrolled by their $2trilllion parent company” talk.
The console model is well known at this point. Sell hardware at low margins to acquire users for your ecosystem. Make money back via software or service sales. Not rocket science that that’s what Nintendo and MS are following.
The console model is well known at this point. Sell hardware at low margins to acquire users for your ecosystem. Make money back via software or service sales. Not rocket science that that’s what Nintendo and MS are following.
DonkeyPunchJr
World’s Biggest Weeb
Translation: we still turn a healthy profit selling a 2015 tablet for $300-$350 even after inflation.
And yet, Valve isn’t taking up the price of the Steamdeck.
You think £459 for a 256GB SSD and a mobile APU isn't turning a profit already?
Dr. Wilkinson
Member
Of course they’re not gonna do that. You don’t raise prices when sales are falling. It’s a completely different situation than what PlayStation has going on. Switch is nearing it’s 6th year on the market, it’s way, way cheaper to make consoles this far into the lifespan, after it’s been out this long and production yields are better, efficiencies are identified and implemented, etc. PS5 is very expensive to manufacture, and they know that since they still can’t even meet demand, there’s no reason to sell the system at flat or break even, given how much longer it’ll likely take for the supply to finally match demand.
So if anything, Switch is due for a price cut. This is the longest ever that a game platform has gone without a price cut from it’s launch price. It’s been a good run, but the system is aging, and sales are starting to decline, supply chain issues aside.
So if anything, Switch is due for a price cut. This is the longest ever that a game platform has gone without a price cut from it’s launch price. It’s been a good run, but the system is aging, and sales are starting to decline, supply chain issues aside.
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It’s $399 for the 64gb version.
Not sure why you think the 256gb version is turning a significant profit. Valve’s using the console model for the Deck. Non-valve hardware gets sold for hundreds of dollars more.
REDRZA MWS
Member
Raise the price of the switch? It should be significantly dropped. And where the hell is their new hardware?
£349 for a 64GB SSD is even worse in terms of material cost.
$399 for the 64 GB version, $529 for the 256 GB version, and $649 for the 512 GB version.
Steamdeck has a healthy margin even if you think other (Laptop?) manufacturers take a higher margin because they aren't selling games in an ASUS digital storefront. Point is that the BOM on a steamdeck is much lower than the RRP.
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Sony can't go back on this. They can't say it is nessesary due to inflation and then say, no wait actually, maybe it isn't that nessesary, inflation isn't that bad!
They made their bed and now they lie in it.
Makoto-Yuki
Gold Member
oops sony.
Sosokrates
Report me if I continue to console war
Lol sony
Magic Carpet
Gold Member
I've spent more money buying games for Nintendo this year then the other two consoles combined. Splatoon soon. Kids will drain that wallet.
Captain Toad
Banned
I know we are now celebrating the fact that a console in its 6th year is still the same price it launched at.
And still blowing away the competition without 3P support.
TLZ
Banned
What do you mean?And still blowing away the competition without 3P support.
SportsFan581
Member
Who knows, at the rate we are going, in another 4 yrs we might have a 6yr old system that's significantly more expense than it was at launch. Makes the holding of the price look better in that context.
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CherryFalls
Banned
Nintendo always wins
ljubomir
Member
No way Valve is making any meaningful profit from SD hardware. Why would literally every other PC handheld sell for 2-3x the price of SD? I think Valve is literally scrapping by, selling for a minimal profit, cause they can earn money via other related means.
Banjo64
cumsessed
Love the Switch Oled, fantastic console. Their pricing strategy is spot on. £199 SKU, £259 SKU, £309 SKU. Clearly shouldn’t be having a price cut as the market is proving with its dominating sales figures.
The only company who’s games a worth anything in terms of resale value (sometimes going up over time).
Let’s not let Sony’s shitty practice result in loads of Switch bashing as a form of copium.
The only company who’s games a worth anything in terms of resale value (sometimes going up over time).
Let’s not let Sony’s shitty practice result in loads of Switch bashing as a form of copium.
Captain Toad
Banned
Price wars vs power? You think?
ManaByte
Member
And still blowing away the competition without 3P support.
EverydayBeast
ChatGPT 0.001
Sony is blessed to have PlayStation Nintendo outside of gaming is really bad.
Ezquimacore
Banned
That's not how tech work, the tech being old is one of the reasons of why they could rise the price if manufacturers are not producing it like before because they moved on to something else. And that's why I think they were buying a massive amount of parts and not because some "switch 2" that's not going to be here until 2024.
RoadHazard
Gold Member
They're probably making like $250 profit on every Switch sold, so.
Makoto-Yuki
Gold Member
Switch is 6 million sales away from kicking PS4 down to 5th place in best selling consoles of all time. The only Sony console above Switch will be PS2. Switch has wrecked PS1, PS3, and soon PS4. It's also possible that Switch could surpass PS2 but we need to see what Nintendo's strategy is in the next couple years.
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Rykan
Member
Good for them, but let's not pretend as if they don't like to play "games" with their pricing. There was This. It's also worth pointing out that even though the Switch was "officially" announced as €299, it was actually being sold for €330 for years in most of Europe until the price was dropped a few years ago.
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Makoto-Yuki
Gold Member
What did people expect Microsoft and Nintendo to do? This is a free shot at Sony so yeah they are going to come out saying they won't raise prices. Doesn't mean either Microsoft or Nintendo are innocent. Nintendo should've really made the OLED replace the standard 2019 Switch at the same price but they kept that around and sold the OLED at a higher price. Still no price drop for a console from 2017.
If inflation, like Sony says, is really affecting them then Microsoft and Nintendo will be forced to increase prices. They won't do it right now because it scores them points. It's like Apple ditching the headphone jack and making a notched screen. Samsung and Google (Apple's competitors) came out and made fun of them but guess what happened when it was time for Samsung and Google to release their new phones? They released models without a headphone jack. Once Apple made a notched phone everyone was copying them.
Companies will get a dig in at their competitors at any opportunity but that doesn't mean they won't do the exact same thing.
We'll see how 2023 goes.
If inflation, like Sony says, is really affecting them then Microsoft and Nintendo will be forced to increase prices. They won't do it right now because it scores them points. It's like Apple ditching the headphone jack and making a notched screen. Samsung and Google (Apple's competitors) came out and made fun of them but guess what happened when it was time for Samsung and Google to release their new phones? They released models without a headphone jack. Once Apple made a notched phone everyone was copying them.
Companies will get a dig in at their competitors at any opportunity but that doesn't mean they won't do the exact same thing.
We'll see how 2023 goes.
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