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Phil Spencer: "Not a fan of marketing deals with exclusive content"

v3numb

Member
I don't disagree with him, but he's full of shit. If MS was still market leader his ass would be really quite right now.
 

DOWN

Banned
Microsoft buys 1 year exclusivity on multiplatform franchises all the damn time. But Sony buys 1 year exclusive Destiny content and now its a problem? Activision is at fault if the content doesn't come to Xbox after the original year, no?
 
I'm just going to nip this in the bud. We both agree that exclusivity is a pile, I'd argue most of the thread does. We also understand why these companies do it. I'm just stating that I would prefer to have the game itself as opposed to the additional content, especially on the grounds that the content is still coming. They're both awful and anti-consumer, I just consider one more egrigious and that's our point of contention. You'll likely never change my view on that because of what value I place on having the game available to me at launch vs having bits of content available to me at launch.

Yeah I'm not really wanting to play a game of arguing one is worse than the other. Both are shitty practices as worse as eachother in my eyes.
 

pastrami

Member
Not the same at all. The fanbase of the other platform will still get the developers entire vision of the game on their day 1.

Then pretend the day that the timed DLC finally comes out is the real day 1. Before that, it's...early access or something.

Why are people are trying so hard to differentiate playing a "complete" game 1 year later vs releasing a game 1 year later.
 
Let's also remember that their deal for Rise of The Tomb Raider included hiding all signs of Square Enix as the publisher of the game to mislead people to believe the game was a definitive exclusive, dodging every question about timed exclusivity and even going as far as to demand a six-month delay of the PS4 version so Square Enix could at least announce it was coming after all the shit storm that arose from this fiasco.

So come on, Phill. You could've just said you're trying to give more content to your customers by making these deals and called it a day. Would've been more decent.
 
Did they not do this with Call of Duty for years? 30 day exclusive DLC. So now that they lost those deals it's a bad practice? Right.
 

Balfour

Member
It's the same business as launch console exclusives. It's just wrong because it hurts you. Double standards

Exclusives suck. But I get it. It's just business. You need reasons your console is better
 
Don't know how people will defend timed exclusive games but are fine shitty on timed exclusive content.

So you'd be fine if Sony paid for full Destiny 2 exclusivity for a year. Instead of just
the strike and the multiplayer map.
 

Burbeting

Banned
Sure, but responsibility != approval. There's a difference between being responsible for a department and personally signing off and endorsing every decision.

Yes, but the person making this statement is not Phil Spencer, an individual. In this context, the statement is made by Phil Spencer, the lead of Xbox division.
 

WaterAstro

Member
I wonder if they cancelled Scalebound just to use the budget to get all these timed exclusives.

I know that none of them were true exclusives. I'm stating what they said. They didn't say the 42 games shown would be exclusive.

Phil said, "Including 22 games with console exclusivity on Xbox One."

Which is pretty much a straight up lie because timed exclusive isn't console exclusive. He didn't say "console exclusivity in some way."
 
Personally, I can get over the timed exclusives issue, whether it's for the entire game or just DLC.

But what I find incredibly annoying is the possible rising trend of gimping a game, artificially, so that it plays equal or worse on a more powerful platform. That's much worse to me as it directly affects gameplay. If I have a system that can play a game faster or better, then I expect the game I buy to take advantage of it.

I can wait 6 months for a timed exclusivity deal to run out as long as what I get runs as well as possible on the system of my choice.
 
No, that's not how business works, especially not a business as large as Microsoft. Phil Spencer definitely has an overall agenda and vision for Xbox, but that does not mean every policy and adheres strictly to that vision and not every decision comes with his tacit approval.

Nevermind, lets agree to disagree.
 
Not the same at all. The fanbase of the other platform will still get the developers entire vision of the game on their day 1.

Same principles drive both: which to lock content to your platform for a certain amount of time as a means to entice consumers. It's the same shit. You can spin it to maginify the differences and try and downplay the Similarities (and that's phils job, to spin) but the basic concept of both as a marketing strategy is the same. Some people would rather have the game, regardless of exclusive dlc, others would rather have the full game. There's no right or wrong answer there.
 

RoadHazard

Gold Member
MS did that all day every day last gen, and have done it this gen too. Like when they bought timed exclusivity of RotTR to prevent PS4 players from getting it for a year. But that was before Spencer took over, I guess?
 

black070

Member
It either happened before he took charge, he wasn't aware of it happening or he did it reluctantly only because he had to.. does that about cover it ?
 

Fess

Member
Well everybody agrees on this. Exclusivity deals is the worst thing with gaming today. But you can't say that exclusivity deals are wrong when you've signed exclusivity deals yourself.
 
It either happened before he took charge, he wasn't aware of it happening or he did it reluctantly only because he had to.. does that about cover it ?
We are witnessing a change in the evangelical image of Phil Spencer right before our very eyes. It turns out he isn't responsible for every decision that comes out of Xbox.

It's quite odd though, how come there isn't this much debate about whether Phil is responsible or not in threads about good Xbox news?
 

xkramz

Member
Uh having a WW release of a game and parts of the game exclusive to one platform is worst than having time exclusivity....

Timed exclusivity just means the whole game first on one platform for a set time

The other is worst because there's no parity. U pay the same 60 bucks as other platform users and u not getting the same content as them.

Ya all crazy in here.

Ain't mothing wrong with timed exclusive. What sony is doing with destiny 2 is definitely not right. Why does sony owners get more than I do and we paying the same?? FoH
 

graywolf323

Member
MS did that all day every day last gen, and have done it this gen too. Like when they bought timed exclusivity of RotTR so PS4 players couldn't play the game for a year. But that was before Spencer took over, I guess?

Spencer was head of Microsoft Game Studios since 2008 and took over the Gaming Division in late 2013/early 2014? he’s been responsible for their first party output for nearly a decade now and the direction of Xbox as a whole for ~4+ years yet people always act like bad stuff going on at Microsoft now is somehow not his fault

he’s really the ultimate used car salesman...
 
Yes, but the person making this statement is not Phil Spencer, an individual. In this context, the statement is made by Phil Spencer, the lead of Xbox division.

So? I don't understand your point. You can be critical of business practices that you've engaged in.

Like, I don't want to get it twisted and make it sound like I think Phil Spencer is some infallible gaming god or something. I don't. I just don't think that what he is saying should be dismissed because Microsoft have engaged in the same practices. It's not hypocritical (whether it be individually or on behalf of Xbox) to change, and this message would have probably come off 100% better if he had added "it's a practice we once engaged in but saw that it was hurting consumers and have moved away from it". People probably still would have read into it as them not being able to get deals or whatever, but it would have read with a little more humility than just taking a jab at Sony or whatever.

Regardless of why he's saying it or what Microsoft have done in the past this is still a good message and Microsoft have shown this E3 that they are actively moving away from those kinds of deals by not having exclusive content in the games they have marketing for.

No it would just make it understandable and excusable. We all say dumb shit when we're 12.

So because I'm over a certain age it makes my jokes inexcusable. I'm sorry you had to suffer through this are you okay :(
 

chubigans

y'all should be ashamed
Seriously, what a lying shitbag. The whole indie parity clause was his baby. And now he's not a fan of exclusive content?

Give me a break. What a fool.
 

AmFreak

Member
No, that's not how business works, especially not a business as large as Microsoft. Phil Spencer definitely has an overall agenda and vision for Xbox, but that does not mean every policy and adheres strictly to that vision and not every decision comes with his tacit approval.
Your whole point is laughable.
If the head of your company (or the guy in charge) tells you that these deals aren't done anymore, you don't run around and make these deals.
It doesn't matter if he has to approve them or not, if he wants them to stop, they stop.
 
Phil, the fuck you talkin bout? Didn't you money hat tomb raider for like 8 mos?

So parts of games are off limits but entire games are cool?

Man, I am a big Phil fan, but between this and the "true 4K" nonsense, there's an ultra not great look goin on here.

As a guy playin D2 on PC, of course I'm pissed I'm getting content locked away for a year, but acting like MS hasn't done the same seems weird.

Did MS fund dev of RotTR? I didn't think they did.
 

Tecnniqe

Banned
So? I don't understand your point. You can be critical of business practices that you've engaged in.

Like, I don't want to get it twisted and make it sound like I think Phil Spencer is some infallible gaming god or something. I don't. I just don't think that what he is saying should be dismissed because Microsoft have engaged in the same practices. It's not hypocritical (whether it be individually or on behalf of Xbox) to change, and this message would have probably come off 100% better if he had added "it's a practice we once engaged in but saw that it was hurting consumers and have moved away from it". People probably still would have read into it as them not being able to get deals or whatever, but it would have read with a little more humility than just taking a jab at Sony or whatever.

Regardless of why he's saying it or what Microsoft have done in the past this is still a good message and Microsoft have shown this E3 that they are actively moving away from those kinds of deals by not having exclusive content in the games they have marketing for.
Pretty much
 
Man, this guy is so full of shit.
He just says shit to get on Gamers good side and they eat it up. He knows damn well if the XB1 was leading the charge like the XB360 did Activision would be having them market Cod and Destiny and he wouldn’t be saying “well gee I think we should have content available for everyone at the same time guys”.
 

RootCause

Member
Phil complaining about things they're doing. *shrugs*


Personally, I can get over the timed exclusives issue, whether it's for the entire game or just DLC.

But what I find incredibly annoying is the possible rising trend of gimping a game, artificially, so that it plays equal or worse on a more powerful platform. That's much worse to me as it directly affects gameplay. If I have a system that can play a game faster or better, then I expect the game I buy to take advantage of it.

I can wait 6 months for a timed exclusivity deal to run out as long as what I get runs as well as possible on the system of my choice.
Huh? Up until now, devs have used the systems to the best of their abilities. Why would it be an issue now?
 

Bluenoser

Member
Uh having a WW release of a game and parts of the game exclusive to one platform is worst than having time exclusivity....

Timed exclusivity just means the whole game first on one platform for a set time

The other is worst because there's no parity. U pay the same 60 bucks as other platform users and u not getting the same content as them.

Ya all crazy in here.

Ain't mothing wrong with timed exclusive. What sony is doing with destiny 2 is definitely not right. Why does sony owners get more than I do and we paying the same?? FoH

Let me structure your sentence so you can see another way of looking at it:

U pay the same 60 bucks as other platform users and u not getting the game at the same time as them

How is this any better?
 
I’m not a fan of doing deals that hold back specific pieces of content from other platforms. You don’t see that in the deals we’ve done with Assassin’s and Shadow. We’ll have a marketing deal on those, but I don’t say, hey, I need some kind of Strike or skin somebody else can’t play.

I don’t think it’s good for our industry if we got into a point where people are holding back the technical innovation of game developers based on a marketing deal.

Just going off the examples he listed, a strike or a skin being on one system doesn't really seem like it's holding back technical innovation of game developers.

Snarky, but a real hold back on technical innovation is to tell devs they have this system called XBX that's way more powerful than a XB1 but they have to limit the games to be scaleable to XB1 and they can never build something from the ground up that requires the power of a XBX to run. XBX can exclusively provide bells and whistles, never meat and potatoes.

You want to do something about mean companies putting a damper on technical innovation, fix that.
 

pastrami

Member
Uh having a WW release of a game and parts of the game exclusive to one platform is worst than having time exclusivity....

Timed exclusivity just means the whole game first on one platform for a set time

The other is worst because there's no parity. U pay the same 60 bucks as other platform users and u not getting the same content as them.

Ya all crazy in here.

Ain't mothing wrong with timed exclusive. What sony is doing with destiny 2 is definitely not right. Why does sony owners get more than I do and we paying the same?? FoH

Then don't buy the game on Xbox One until next year, when the exclusive content is hopefully released for other platforms.

There. You just automagically turned the timed exclusive content deal into a timed exclusive deal. Feel better?
 
I understand what he's saying but I also understand Sony wanting more than marketing for the amount they're probably paying for.

Honestly, I would also make the the deal for exclusive content if I were in their position. It's all about making your product looking like the best one on the market.
 
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