Investors are betting on
Nintendo Co. delivering the biggest launch in game industry history with its Switch 2, and analysts see it selling rapidly even with a higher price than its predecessor.
The Kyoto-based company is carrying the hopes and expectations of countless fans as well as traders who this year bid up its Tokyo-traded shares to an all-time high despite slumping sales on its aging Switch platform. Expectations across the industry have risen for the new console to release pent-up demand for an upgrade among gamers and a backlog of games waiting to take advantage of better hardware.
The upcoming successor to the hybrid Switch console may become Nintendo’s priciest machine to date, as analysts who regularly communicate with the company and its software and hardware partners anticipate a price tag of $400 or more. US tariffs may further complicate the picture and pressure Nintendo’s margins. But all sound confident Nintendo will be off to a fast start.