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Expanding to 1,291 venues this weekend, the wacky Robbie Williams biopic “Better Man” isn’t exactly going bananas with a puny $580,000 opening day. Paramount, working with some co-financiers, acquired the feature for North America distribution (and Japan and France) for $25 million.
Helmed by “Greatest Showman” director Michael Gracey, “Better Man” drew strong reviews playing fall festivals, with critics largely taken by the premise of having Williams represented by a CGI chimpanzee because, as he puts it in the trailer, he always felt “less evolved than other people.” But the film fizzled in its limited release in late December and, after hoping to plant a flag in awards season, has faded mightily among Oscar prognosticators. Williams is a U.K. icon, but has mostly remained obscure stateside, and a domestic marketing campaign that has emphasized the primate premise over the central pop star didn’t take.
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