ManaByte
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Despite "a rocky couple of years," analyst reckons Xbox's console war is "actually looking pretty bright" - "If you look at the PlayStation sales chart, you see a lot of Microsoft on there"
"You look at their results in their earnings reports, and you go, okay, that looks pretty darn good"
www.gamesradar.com
In an interview with GamesRadar+, Mat Piscatella, executive director of games at Circana, discussed Xbox's past, present and future, believing that the company's favours are about to turn, partly due to strong PlayStation sales. "If you look at what's going on now in the sales, you look at like the PlayStation sales chart, you see a lot of Microsoft on there. And the more that they can broaden the appeal of their products, their IP across other platform holders, why not do that?"
For Piscatella, the key to Xbox's future is to embrace other platforms, rather than competing with them, and to ensure that even if console sales falter, as they have in recent years, they can still make up for that with sales of their games. "You look towards the future and some of the things they've talked about, expanding the reach of the Xbox brand well beyond the Xbox console is a key initiative and they're executing on that," he explains. "You look at their results in their earnings reports, and you go, okay, that looks pretty darn good, even though they recognize that console sales themselves are lagging for them. You look at it that way and the future is actually looking pretty bright, although, yeah, it's been a rocky couple of years for sure."
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