Drunkensamurai
Member
Don't really think he means Xbox Hardware.
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Mat Piscatella: Despite "a rocky couple of years" Xbox's "future is actually looking pretty bright"
- Thread starter ManaByte
- Start date
PeteBull
Member
Xbox brand meant something, back in the days, look at the smugness here:
U saw it and ur first thought wasnt- my precious exclusives gonna be played on competitors device, in better quality, ur first thought was:
RagnarokIV
Battlebus imprisoning me \m/ >.< \m/
Fat Pisstaker
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Right Xbox is about to sell less then 5M units for a whole year WW.
But everything is OK.
And if they can't sell 5 million units in the whole world in 2024........will they be able to sell 4 million WW in 2025?
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
I'm sure if those handhelds exist, they 100% will be $500 or MORE!
bitbydeath
Gold Member
This sounds like the same ad from Microsoft that Jez ran last November.
www.neogaf.com
News - Drama - Business - [Windows Central]Xbox is closing out 2024 with a ton of momentum, and plenty of cause for optimism:COD, record engagement, and Xbox Game Pass success
Summary by chatGPT The Windows Central article discusses Xbox's strong finish to 2024, highlighting several key developments: 1. Record-Breaking Game Releases: 'Call of Duty: Black Ops 6' achieved unprecedented success, setting records for day-one players and significantly boosting Xbox Game...
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Why are you falling for the lie too? It's clear MS is trying to force us and everybody else in the industry to view "Xbox" as something different now. But it'll be smart of us to understand the difference between what's good for the Xbox brand and what's good for Microsoft. They are two different things. We don't have to do their marketing for them.
We know what Xbox is. It's the console, it's GamePass, it's their many controllers (regular controller, Elite, Handicap one, etc), and it's XCloud streaming.
This sounds like the same ad from Microsoft that Jez ran last November.
News - Drama - Business - [Windows Central]Xbox is closing out 2024 with a ton of momentum, and plenty of cause for optimism:COD, record engagement, and Xbox Game Pass success
Summary by chatGPT The Windows Central article discusses Xbox's strong finish to 2024, highlighting several key developments: 1. Record-Breaking Game Releases: 'Call of Duty: Black Ops 6' achieved unprecedented success, setting records for day-one players and significantly boosting Xbox Game...
Exactly! From Mat, this is just an AD. He's doing Microsoft a solid here.
Woopah
Member
Xbox is transitioning to being a third party publisher though. That's not a "narrative" or "snake oil", it's a fact.xbox= ms console business, if their brand becomes irrelevant then there is no xbox, they can convince mouthbreathers that now xbox is just 3rd party publishing, but any1 who bought their consoles in the past, myself included, knows it means utter failure.
I understand when satya, phil and other snake oil salesmen from miscrosoft use that language, but matt is supposedly independed, yet falling right into that stupid narration microsoft trying so hard to spread, if today ms would start yelling about power of the cloud matt would be yelling about it right beside them.
From my pov guy has 0 integrity and credibility, u basically gotta have legit info from other sources to understand how he tries to lie to u so u dont fall into that trap, thats actually quite evil coz most of console users probably arent as knowneldgeable as ur avg gaffer who for the most part knows real situation xbox is in
TLDR: Avg console gamer gonna be less confused w/o ever reading this statement of his, so like i said, it proves he is paid to lie to make avg ppl more confused, ofc if u go about it "technically" its not a lie, and yet, if u had family member talking such shit everytime u met him u would not wanna even talk to him- its like him saying stuff like that:
Spoilers, when ur gf suggest going on a break- its all over, relationship ended
Sega used to be a platform holder brand. Then they failed and it changed to being a publisher brand.
Likewise Xbox is a failing platform holder brand, so they will change to being a publisher brand.
Of these things Matt said, which do you believe are lies
1. Xbox has had a rough couple of years and their hardware sales are lagging
2. Going all in on Gamepass was a mistake and they should put less focus on the service.
3. They can make quite a bit of money by publishing games on Sony and Nintendo platforms
LordCBH
Member
“It’s taken them a while”
And also hundreds of billions of dollars in acquisitions because they shuttered most of their own studios and drove the remaining ones into the ground.
Goalus
Member
That is a lie. Do you make this lie?
Where did you find this lie?
Liar.
adamsapple
Or is it just one of Phil's balls in my throat?
They've shuttered most of their studios? really?
What do you think about that claim
Goalus
Thanks.
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They (XGS) also control some of the best IP in the market so them being a healthy entity is better for all gamers.
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Icymanipulator
Member
A rocky couple of years? Xbox has been a train wreck for a decade.
What is this lame attempt to rewrite history?
What is this lame attempt to rewrite history?
But PlayStation 1 , 2 , 4 & 5 spent most of their time without any real competition
Katatonic
Member
They aren't competition. They just wanna own the industry.
IntentionalPun
Ask me about my wife's perfect butthole
I’m not falling for any lie. The company changed what the branding means, and anyone reporting on “Xbox” may be referring to the brand and not directly how the hardware is doing.
I think it’s a lame change Microsoft made but it’s not a lie, it’s there business how they want to use the Xbox brand name.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Oh okay, so you at least understand that MS is trying to hide their hand with this "branding change". As long as that's understood then all good. And I agree it is a lame change.
Punished Miku
Human Rights Subscription Service
It's not any different than talking about Steam, only MS does even more than that. It's referencing MS Gaming ecosystem. That includes the store on PC, console. Physical products like console, handheld, controllers. Cloud gaming, firestick, TV app, browser. Mobile. Gamepass subscriptions.
This is all currently what it means. The only thing that changed in the last year is putting a few games on PS. Everything has been released on PC and console for years. This whole gen has been like this for MS. You guys are still thinking of your 360 from 20 years ago.
Woopah
Member
Brands change over time.
The Sega brand today does not mean what it did in the 90s. The Xbox brand today doesn't mean what it did in the 00s. Xbox branding has been used on PC for years now.
Which of Matt's quotes do you think is a lie? (as in "factually untrue", not just something you disagree with).
semiconscious
Member
sega is the name of the company, like microsoft is. xbox is the name of a console, like dreamcast is...
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Woopah
Member
Sega also used it's branding on its hardware several times "Sega Saturn", "Sega Mega Drive" etc.
semiconscious
Member
c'mon - the console was still saturn / mega drive. like sony playstation / nintendo switch. one's the company name. the other's the console name. the company 'brand' doesn't change, & neither does the console 'brand'...
Yekshemesh
Member
"Despite a rough couple of years" are we talking about the same xbox here, my guy?
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
You know what we mean. Why act like you don't? When people say Xbox we know what we are saying. Microsoft wants us to think it means something else, but we don't have to allow them to change that.
This Ad is them trying to make everything an Xbox.
A MetaQuest 3 on an iPhone is NOT an Xbox, just because Microsoft wants us to think it is. That's what I mean when I say it's a lie.
Woopah
Member
Let's say someone in 2001 said that "expanding the reach of the Sega brand well beyond the Sega console is a key initiative" for the company. Would that not be an accurate statement?
It's not literally an Xbox, but Microsoft is using the Xbox brand on other platforms. The Xbox logo is already on PC. I wouldn't be surprised to see the Xbox logo when booting up Microsoft games on Switch 2 and PS5.You know what we mean. Why act like you don't? When people say Xbox we know what we are saying. Microsoft wants us to think it means something else, but we don't have to allow them to change that.
This Ad is them trying to make everything an Xbox.
A MetaQuest 3 on an iPhone is NOT an Xbox, just because Microsoft wants us to think it is. That's what I mean when I say it's a lie.
Topher
Identifies as young
But those names are clear. When we speak of "Xbox" today, it isn't necessarily clear. We have to be explicit and reference the console or the app or the service. Personally I think they should have used Game Pass for the service stuff and left Xbox with the console as this is going to continue to be a confused mess. When can literally say "Xbox" is both a success and a failure and be talking about very different things. I think this is because Phil Spencer desperately wants "Xbox" to be depicted as a winner.
None of that is on Piscatella though. Part of the problem is that this gives sites the ability to create controversial clickbait, like this article. Piscatella never says anything about "Xbox's console war" looking "bright". What he is really saying is that the Xbox overall business looks bright despite "lagging" sales of the console. Talking about "Xbox" these days can be a confusing mess, as the ad
mckmas8808
posted above shows.
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Woopah
Member
I agree that the branding is very confusing, but I wouldn't call it a "lie" to say that Microsoft's games on mobile and other consoles will be part of the Xbox brand.But those names are clear. When we speak of "Xbox" today, it isn't necessarily clear. We have to be explicit and reference the console or the app or the service. Personally I think they should have used Game Pass for the service stuff and left Xbox with the console as this is going to continue to be a confused mess. When can literally say "Xbox" is both a success and a failure and be talking about very different things. I think this is because Phil Spencer desperately wants "Xbox" to be depicted as a winner.
None of that is on Piscatella though. Part of the problem is that this gives sites the ability to create controversial clickbait, like this article. Piscatella never says anything about "Xbox's console war" looking "bright". What he is really saying is that the Xbox overall business looks bright despite "lagging" sales of the console. Talking about "Xbox" these days can be a confusing mess, as the ad
Like how the PlayStation brand extends to PS games on other platforms.
Hudo
Member
Ngl, that Xbox Series S poster feels like they're dissing it.You know what we mean. Why act like you don't? When people say Xbox we know what we are saying. Microsoft wants us to think it means something else, but we don't have to allow them to change that.
This Ad is them trying to make everything an Xbox.
A MetaQuest 3 on an iPhone is NOT an Xbox, just because Microsoft wants us to think it is. That's what I mean when I say it's a lie.
Topher
Identifies as young
No, it isn't a lie. Microsoft just sucks at naming and they are spending a lot of money on an ad campaign to try and make it make sense to people. But stupid or not, it is up to them how they name their stuff.
Still waiting on Windows 9.
Angry_Megalodon
Member
Lionel Richie
Member
Don’t see it. They’re too big to be solely a publisher, they’re going to focus solely on the cash cows once their “smaller” games don’t sell. When Microsoft bought Obsidian and Inxile I was so happy because I thought hey, there’s no way these awesome studios will go out of business now! Turns out, I’m a moron.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Yeah, but Sega was the company's name. If Microsoft is going to make most of it's growth due to being a 3rd party and their hardware market share keeps decreasing..........they'll be better off calling it MS Gaming. It's feels like they are spitting on us, but telling us it's raining.
Woopah
Member
They could do, but I think it would be foolish to just through the Xbox brand away.
mayham2199
Member
There was a time I would have agreed with this but these days I'm not so sure. I think the Microsoft name just has more prestige than Xbox does these days and it might be better to slowly creep into calling it all MS gaming. Not sure if that's the goal but I'm not sure it's a bad one either. I mean IMO at this point it could only help them not hurt them. Their hardware sales are already in the toilet and their software sales aren't going to be hurt because they change it to MS gaming.
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ByWatterson
Member
"Canada's future, in spite of its current struggles, is actually pretty bright. As the 51st state, it will thrive under the protection of the USA."
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Woopah
Member
That's fair. I just think keeping the Xbox brand continues to make sense as long as they plan to release future hardware.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
If Phil gets "let go" (aka fired) one day after the Xbox consoles only sell 4 million or less per year and GamePass subs never reach 40 million.......what's there to hang on to? Why not actually rebrand and go by MS Gaming? It's possible Sony would even allow MS Gaming's GamePass on the PS6, if MS lets the Xbox brand go away.
You think Satyella wouldn't toss the Xbox brand in the trash, if given the opportunity to grow on PlayStation with the "MS Gaming" moniker?
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Woopah
Member
When it comes to putting Gamepass on Playstation, I don't think Sony cares at all about whether it's called Xbox or MS Gaming. Why would they?
The reason to hang on to Xbox is to get their 10-20 million core fans to buy whatever their next, niche hardware is.
Donald mac Ronald
Member
Phil Chris Columbus Spencer. After 10 years of sailing, he finally found the promised land.
Zacfoldor
Member
All of the big 3 are going to have a huge software year. My money is on Sony though, to win it. I think they are a cookin' something up.
My preference would be for Nintendo or a 3rd party to "win" and put out some bangers I really want to play like a Fire Emblem remaster, Metroid Prime 4, XBCX remake, new 3D Mario and new Mario Kart would be super nice and hard to beat, but I think any one of them could win at this point.
Like I said, it's gonna be a big spendy year next year.
My preference would be for Nintendo or a 3rd party to "win" and put out some bangers I really want to play like a Fire Emblem remaster, Metroid Prime 4, XBCX remake, new 3D Mario and new Mario Kart would be super nice and hard to beat, but I think any one of them could win at this point.
Like I said, it's gonna be a big spendy year next year.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
I'm assuming here that Sony would only allow GamePass on a Playstation console, if MS concedes the hardware race and never makes Xbox hardware again.
Woopah
Member
I don't think that matters to Sony at all. They will just examine whether Gamepass on their platform makes sense (which I don't think it does). But that won't change if MS stops making hardware.
ricardo_sousa11
Member
Yes, they've hit rock bottom.
.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
I think the bolded goes hand in hand. It will never make sense for Sony as long as they are competiting for console market share. I think it does make sense for Sony if they can get 30% of all PSN-GamePass subscription money and have a GamePass version that's dedicated to Playstation only. Similar to PC GamePass has different games than Xbox GamePass.